Social Chat - Relevant Content that Consumers Love!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 29 July 2022
⏱️ 31 minutes
🧾️ Download transcript
Summary
This episode is also brought to you by Sendlane.
Using Social Chat is easy - it's a one-click install on a Shopify store or embedding a widget to get started, says Social Chat Founder Frost Li.
"Usually, the customers can start using it within the same week once they already have the content prepared," Frost says.
Making the content itself is usually something the brand tackles, but the nice thing about live shopping events is that the content creates itself, she says. And this type of content usually has a much higher conversion rate.
Brand identity is critical for consistent sales engagement, Frost says.
Frost says that one recent client had a 66 percent higher purchase rate when using Social Chat. Live shopping sessions and widgets also lead to a higher average order value. One client reports order values were up 260 percent after a live shopping session.
"We just give users the relevant content they like, and they purchase - way more, and they come back way more," Frost says.
Future plans include concierge features and sales representatives that can take one-on-one appointments.
In Part 2, Frost talks about:
* How the onboarding process works.
* The beauty of using live shopping events as content.
* The importance of brand identity.
* Results recent clients are reporting.
* How machine learning works.
* Future services that are in the works.
* Other available integrations.
Join Ramon Vela and Frost Li as they break down the inside story on The Story of a Brand.
For more on Social Chat, visit: https://socialchat.ai/
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*
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Transcript
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| 0:00.0 | I actually think what brains could be beneficial the most are the brands. Number one, they are a brand. |
| 0:08.7 | I feel that really matters a lot. That's the brand identity and that's the story and that's the product |
| 0:15.3 | information. They want to communicate with customers, which are most of the brands that have their own |
| 0:20.5 | website. And that have their own website. |
| 0:21.4 | And that's why it works. I don't think you work as well for, you know, some Amazon sitters. |
| 0:28.1 | They just source all these non-branded goods and they sell whatever is trending on the moment. |
| 0:33.1 | And they stop setting our product next season, right? It's really you have a product that you really |
| 0:40.7 | put your efforts into making and you're showing users why it is so unique, why it is amazing, |
| 0:47.2 | and why should you buy it? And I think that's really what makes it work. |
| 0:55.0 | Instead of, yeah, I'm just 20 cents cheaper. |
| 0:58.1 | That's why it should buy us. |
| 0:59.3 | And that's not very interesting story, right? |
| 1:01.2 | And that's what we saw on all this Amazon reseller portals. |
| 1:16.0 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:17.6 | I'm Ramon Vela, and I believe that people want to know more about the brands and the |
| 1:21.8 | products they purchase. |
| 1:23.1 | So each week, I interview the founder of a consumer brand, unpack their story, their products, |
| 1:28.0 | and their mission so you can decide which products are worth buying and which brands are |
| 1:32.3 | worth supporting. Using social chat is easy. It's a one-click install on Shopify store |
| 1:41.0 | or an embedded widget to get started. So says social chat founder Frostley. |
| 1:46.7 | Thanks for joining us on this part two of our interview with Frost Lee, the founder of social chat. |
| 1:52.5 | She goes through so many different things in this particular episode. |
... |
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