SOCIAL CAPITAL – The Secret To An Endless Stream Of Customers And Raving Fans
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 14 July 2020
⏱️ 8 minutes
🧾️ Download transcript
Summary
Fame without fortune leads to frustration. In today’s modern world, everybody seeks to become famous and amass a large following on social media. But unless you can turn those followers into results and profits, you’ll never get to financial success and confidence. So in today’s episode, Dan Lok is speaking to you directly from StartCon, Australia, and sharing with you his best secrets to use social capital to create an endless stream of customers and raving fans.
Transcript
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| 0:00.0 | Here's how most entrepreneurs get customers. |
| 0:17.0 | Most entrepreneurs, how many of you fish? |
| 0:20.0 | Anyone fishes here? Like fishing? Great, great. Most entrepreneurs, how many of you fish? Anyone fishes here? |
| 0:21.6 | Like fishing? |
| 0:22.6 | Great, great. |
| 0:23.6 | Most entrepreneurs say what they do, they fish, they try to get customers, they try to |
| 0:27.6 | get leads, they go online, they go to networking, or they go to an event like they, they |
| 0:31.6 | try to get deals, trying to get opportunities. |
| 0:34.6 | But sometimes they're actually, they're fishing in the wrong lake. They're fishing in the wrong lake. |
| 0:38.3 | They're fishing in the wrong spot. |
| 0:41.3 | The people they're looking for, the customers, the clients are looking for, they're actually not in that lake. |
| 0:46.3 | They're fishing the wrong place. They're selling to the wrong market. Is that possible? Yes or no? |
| 0:51.3 | It's possible. |
| 0:53.3 | Or here's how they fish most of the time. They fish with a spear. |
| 0:58.3 | So they look. They look and try to catch one. Oh, damn. And they try to catch one. Oh. |
| 1:09.1 | Spent a lot of time hunting, looking, |
| 1:11.6 | right? |
| 1:13.3 | Or sometimes, a little bit better, they try to fish with like a, |
| 1:16.6 | one fish hook with no bake though. |
| 1:20.6 | Because whatever they're selling, it's not very compelling. |
| 1:23.6 | So, you know what happens? |
| 1:25.6 | When you fish with no bait, right? It becomes, it's not a fishing game, it's a sitting game. |
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