Social Business: Creating Measurable Business Value

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 13 May 2015

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: Social. Social media is the new way of doing business: always on, available, working for or against your company and brand. With vast data at their fingertips, buyers simply click a mouse to show support or disappointment. If your company is still debating the value of social media, the better question to ask is whether you know how to use social in ways that create measurable business value. The experts speak. Hilary Carter, InTune Communications: "The reason we love our parents is because they loved us first. Every single company should take this advice" (Gary Vaynerchuk). Chris Boudreaux, EY and Social Media Governance: "The greatest opportunity in social business lies in connecting social data and processes into the rest of the enterprise: we need to hold social to the same levels of accountability and integration as any other channel. Malin Liden, SAP: "In the social economy, everyone carries a quota!" Join us for Social Business: Creating Measurable Business Value.

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.2	For more information about our network and to check our additional show hosts and topics of interest,
0:09.7	please visit voiceamericabusiness.com.
0:12.7	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:17.7	Visit voice America.com.
0:19.6	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.2	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio
0:28.8	Network, its staff and management.
0:45.1	Well, Welcome to the most nutritious hour of business talk all week.
0:48.9	This is Coffee Break with Game Changers, presented by SAP.
0:51.4	The best run business is run SAP.
0:54.2	Your host and moderator is Bonnie D. Graham.
0:58.5	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.2	Now, here's Bonnie D. Graham.
1:04.4	Welcome, welcome, welcome.
1:05.8	And if you want to run with the game changers, I promise you are in the right place.
1:12.3	Today's buzz, our topic is getting social. What does she mean by that? Let me get started. Social media is the new way of
1:18.2	doing business. It's not just for kids anymore. It's all grown up. It's always on. It's always
1:23.1	available. And most important, it's either working for or against your company and your brand.
1:29.6	That's a very powerful concept. With vast data at their fingertips, in fact, our fingertips,
1:35.8	because we're all consumers of something, buyers simply click a mouse to show support or
1:40.7	disappointment for what you're offering and how you're treating them.
	...

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