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Under the Influence with Jo Piazza

Sobriety and Social Media with Suzanne Warye

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Parenting, Kids & Family, Personal Journals, Technology

4.3787 Ratings

🗓️ 8 January 2024

⏱️ 27 minutes

🧾️ Download transcript

Summary

It's Dry January time for a lot of people. What better time to dive into the world of sobriety influencers. Finding sobriety is different for everyone. It's a journey. These days Instagram and TikTok have become a big part of getting sober. Suzanne Warye started out as an influencer on her page @MyKindOfSweet by posting her workouts and her outfits. When she experienced post-partum depression she was shockingly honest with her audience about how hard it was. The response was so positive that she began to open up about something that is often even more taboo—sobriety. She didn't realize just how many people needed to hear about how she left alcohol behind. Now, @MyKindofSweet has evolved into a place where she shares the bright side of sobriety, and spreads the news that you don’t have to wait for rock bottom in order to evaluate your relationship with alcohol. She also shares excellent sweaters! This episode is the first in our series of January renewal episodes! We talk a lot here about the negative impact of influencers, but this month I want us to focus on how we can use social for the things we want to accomplish.  For more Under the Influence (transcripts, interviews, show notes and pics) follow our substack, Over the Influence. You can follow My Kind of Sweet Here. And as always, pre-order the Sicilian Inheritance here.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Under the Influence is brought to you by future fans. Future fans helping little kids become big

0:07.2

fans. My kids are just getting into sports for the first time, mostly basketball, football, and

0:16.1

soccer. And I've got to say, I'm not the biggest sports person. I mean, look, we all know that I love the

0:22.8

Eagles. Go birds. But I'm not the person and neither is my husband that can answer all of the

0:28.3

questions about all of the sports. Okay? I'm telling you if you have a kid's sports fan in your life,

0:33.5

the perfect holiday gift is future fans sports.

0:40.6

Essentially, it's a way to easily explain all sports to kids.

0:41.8

Here is an example.

0:46.9

Instead of trying to explain how downs work in football, they have a kid play a beanbag toss game with things like four tries and six points.

0:50.7

And then later, they connect those concepts back to the football game.

0:54.6

Future Fans is designed for kids under 10 and their sports fan adult.

0:58.7

It's only 4999 at FutureFans.com and use the code under U-N-D-E-R to save 10%.

1:06.5

Again, it's FutureFans.com code under under, U-N-D-E-R,

1:15.1

and start unlocking a lifetime of memories around sports this holiday season.

1:18.4

Being a marketer is no sweat.

1:22.5

You just have to manage dozens of channels, launch hundreds of campaigns, score thousands of leads, and... Okay, fine.

1:23.4

It's a lot of sweat.

1:24.7

Unless you have HubSpot's AI-powered marketing tools to help you do all that and more.

1:28.9

Get started at HubSpot.com slash marketers.

1:31.7

Do we really need another computer?

1:33.6

One that's faster.

1:34.8

More powerful.

...

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