Well, hi there, listeners, and welcome back. Today I'm doing something a little bit different, very new. I've never done it before. And that new thing I'm doing is I'm releasing a little snippet of the larger episode I released to subscribers just this morning. So let me back up and say that just this morning, I did release an episode for subscribers.

It's an interview with Jess Kirby.

She was once a very successful beauty and fashion influencer,

and she decided after a decade in the influencing realm to back away,

to change her business model completely.

In the episode today, we are discussing

behind the scenes influencer life, what the average scroller on social media doesn't know

about influencing, about how to tell a genuine recommendation from a glorified influencer ad.

And the influencer market, by the way, it is estimated at $20 billion and is growing.

And so today's episode really tries to get to the bottom of the consequences with regard to being sold to at every corner, those personalities that we follow and love on

social media. Let's not forget that when you're online, it's your attention that is being

bought and sold. So I'll be completely upfront and honest with my reasoning for releasing just a snippet of our

conversation to all of you today. The goal, hopefully, is maybe you'll listen to the snippet

and you'll think, wow, I really want to listen to this whole conversation. And maybe you'll come

over on Apple Podcast and hit the subscribe with a free trial and listen to the whole episode.

And maybe you'll even stick around and stay as a paid subscriber.

If you're listening on Spotify or somewhere else, you can get the full episode via the substack link in this week's show notes.

So here's the snippet with ex-influencer turned no-buye advocate

Jess Kirby. I hope you enjoy. I'm wondering, and I'm totally going to just put you on

the spot here, Jess, but I'm wondering if there is anything you can think of that the average

listener doesn't know about influencer marketing.

Yeah, I mean, it's a lot of work, but it's not hard work. You're not a neurosurgeon. And I think that

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