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Technology Revolution: The Future of Now

Small Business Insights Part 2: Art of Customer Engagement

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 β€’ 108 Ratings

πŸ—“οΈ 20 May 2015

⏱️ 58 minutes

🧾️ Download transcript

Summary

The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you "know your customers" and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: "No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating. Morgan Browne, IIS Group: "Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications." Carrie Maslen, SAP: "'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner." (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.

Transcript

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0:00.0

Hey, I'm Ryan Reynolds.

0:01.1

Recently, I asked MintMobil's legal team if big wireless companies are allowed to raise prices due to inflation.

0:07.3

They said yes.

0:08.3

And then when I asked if raising prices technically violates those onerous to your contracts, they said,

0:13.0

what the fuck are you talking about?

0:14.8

You insane Hollywood ass-a-s-s-h-oh.

0:16.5

So to recap, we're cutting the price of Mint Unlimited from $30 a month to just $15 a month.

0:22.0

Give it a try at mintmobile.com slash switch.

0:24.7

$45 up-prem payment equivalent to $15 per month.

0:26.8

New customers on first three-month plan only.

0:28.0

Taxes and fees extra.

0:28.7

Speed's lower above 40 gigabytes.

0:29.7

See details. Welcome to the most nutritious hour of business talk all week.

0:43.4

This is Coffee Break with Game Changers, presented by SAP.

0:47.4

The best run business is Run SAP.

0:49.9

Your host and moderator is Bonnie D. Graham.

0:52.3

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

1:00.2

Now, here's Bonnie D. Graham.

1:02.5

That's exactly what we're here to do, shake up the status quo.

1:05.6

Welcome, welcome, welcome.

1:07.0

If you want to run with the game changers, I promise you're in the right place.

1:11.8

Stick around for the next 57 minutes and get enlightened and inspired today's topic is fine art that's the buzz on the

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