Small Business Insights Part 2: Art of Customer Engagement

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 20 May 2015

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you "know your customers" and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: "No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating. Morgan Browne, IIS Group: "Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications." Carrie Maslen, SAP: "'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner." (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.

Transcript

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0:00.0	Hey, I'm Ryan Reynolds.
0:01.1	Recently, I asked MintMobil's legal team if big wireless companies are allowed to raise prices due to inflation.
0:07.3	They said yes.
0:08.3	And then when I asked if raising prices technically violates those onerous to your contracts, they said,
0:13.0	what the fuck are you talking about?
0:14.8	You insane Hollywood ass-a-s-s-h-oh.
0:16.5	So to recap, we're cutting the price of Mint Unlimited from $30 a month to just $15 a month.
0:22.0	Give it a try at mintmobile.com slash switch.
0:24.7	$45 up-prem payment equivalent to $15 per month.
0:26.8	New customers on first three-month plan only.
0:28.0	Taxes and fees extra.
0:28.7	Speed's lower above 40 gigabytes.
0:29.7	See details. Welcome to the most nutritious hour of business talk all week.
0:43.4	This is Coffee Break with Game Changers, presented by SAP.
0:47.4	The best run business is Run SAP.
0:49.9	Your host and moderator is Bonnie D. Graham.
0:52.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:00.2	Now, here's Bonnie D. Graham.
1:02.5	That's exactly what we're here to do, shake up the status quo.
1:05.6	Welcome, welcome, welcome.
1:07.0	If you want to run with the game changers, I promise you're in the right place.
1:11.8	Stick around for the next 57 minutes and get enlightened and inspired today's topic is fine art that's the buzz on the
	...

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