4.6 • 5.2K Ratings
🗓️ 30 July 2022
⏱️ 107 minutes
🧾️ Download transcript
A lot of new science, research and testing protocols have emerged lately in the field of genetic testing, so I decided it was high time I interviewed a DNA expert on sleep genetic types, parenting, personality types, mood, behavior, cancer, the fountain of "youth" and so much more.
My guest for this episode, Kashif Khan, is Chief Executive Officer and Founder of The DNA Company, where personalized medicine is being pioneered through unique insights into the human genome. With the largest study of its kind globally, The DNA Company has developed a functional approach to genomic interpretation overlaying environment, nutrition, and lifestyle on the genetic blueprint to create personalized and deterministic health outcomes.
Growing up in Vancouver, Canada in an immigrant household, Kashif developed an industrious entrepreneurial spirit from a young age. Prior to his tenure at The DNA Company, Kashif advised a number of high-growth start-ups in a variety of industries including luxury retail, technology, finance, fine arts, healthcare, tourism and real estate. He participated in over $300 million in revenue in his own retail business prior to launching consulting services to help others thrive.
As Kashif dived into the field of functional genomics as the CEO of The DNA Company, it was revealed that his neural wiring was actually genetically designed to be entrepreneurial. However, his genes also revealed a particular sensitivity to pollutants. This inspired The DNA Company to develop a custom nutrient supplement to enhance this suboptimal detoxification pathway, enabling Kashif’s body to deal with pollutants and chemicals, while reducing his risk of long-term illness.
Now seeing his health from a new lens Kashif dove further and started to see the genetic pathways that led to his own family’s challenges, and the opportunities to reverse chronic disease. He has since made it his mission to build The DNA Company into a business that has an impact and whose success is measured not in dollars earned, but in lives improved.
In this episode, you'll discover:
How Kashif got involved with The DNA Company
Kashif’s Genetic Playbook, the actionable steps to utilizing your Genetic code for informed daily life decisions.
Mood and behavior / How genes impact things like depression
Optimizing sleep/ sleep genetic types
Applying genetics to parenting and personalization
Episode sponsors:
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Do you have questions, comments or feedback for me or Kashif Khan about today's episode? Leave a comment below, and one of us will reply!
Click on a timestamp to play from that location
0:00.0 | My name is Ben Greenfield and on this episode of the Ben Greenfield Life Podcast. |
0:04.4 | Because of this journey and because of learning that I healed myself and then I healed my mother like she was literally in bed did not get out of bed. |
0:13.1 | She now goes to the gym five days a week and has a like a beautiful full life. |
0:18.2 | I found through my children that there were certain gaps in terms of diet how they needed to academically why they were different. |
0:25.9 | You know how the neural chemicals of their brain drove different behaviors and so that's when I went to the science team that I found in Mansour. |
0:36.6 | Faith, family, fitness, health, performance, nutrition, longevity, ancestral living, biohacking and a whole lot more. |
0:48.0 | Welcome to the show. |
0:49.2 | All right. Well, it's time for you to start hacking your sleep and a big part of that's choosing the right equipment for your desired outcomes. |
1:00.1 | Ascensia is the only mattress that's an organic mattress that eliminates all the normal sleep and directing stimulants through their patented beyond latex organic foam technology. |
1:11.1 | So you get deep and REM sleep cycles that are amazing. They make them in certified organic factories packed with these technologies like EMF blocking cooling technologies. |
1:20.7 | They can even customize it to your specific sleep type and your specific posture and body shape. |
1:26.3 | They have this stuff called EMF barrier foam that helps you return your blood cells back to their natural free flowing state. |
1:33.5 | After you've been exposed to EMFs, which is super good because you can recover and basically bounce back from the negative effects of the EMF you might be getting in your office or your workplace or your home during the day, but you get all this done when you sleep. |
1:47.1 | So these mattresses are like the luxury, like the Cadillac of mattresses. |
1:51.1 | My wife and I sleep on it and it's just bar none the best mattress I've ever been on in my life. |
1:56.5 | You get a hundred bucks off any mattress purchase from Ascensia. If you go to my Ascensia, that's my ESS ENTIA, myacensia.com slash Ben Greenfield and use code Ben VIP. |
2:08.1 | Hey, so there's this company called Timeline. Now, Timeline as the name might imply if you're paying attention is an anti-aging or like a longevity company, but it's very unique. |
2:19.7 | They rely upon what are called postbiotics, which are the nutrients your body makes during digestion and an emerging driver based on research of really good health span and lifespan. |
2:29.7 | It's one of the first so-called postbiotics to be shown that have these major health benefits. |
2:34.7 | It upgrades your body cellular power grid, meaning it operates to increase the health and the density of your mitochondria. |
2:41.3 | 500 milligrams alone of uralithin A significantly increases muscle strength and endurance with no other change in lifestyle, which is crazy. |
2:49.5 | And this company called Timeline Nutrition, like I mentioned, they have this stuff called mydopure. |
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