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The Cellfie Show

Skinny on the Scrubs + Social Media. Healthcare Social Media, Tips & Tricks. Healthcare Brand Strategy. The importance of YOUR Personal Brand. Medical Provider & navigating Influencer Marketing. Tips & Tricks. Medical world & navigating social media.

The Cellfie Show

Tori Meskin x Sam Manassero

Society & Culture, Careers, Medicine, Business, Self-improvement, Relationships, Health & Fitness, Education

4.9553 Ratings

🗓️ 21 October 2020

⏱️ 105 minutes

🧾️ Download transcript

Summary

Today we are deep diving on the importance of YOUR Brand! And YES, addressing the Figs "DO ad" fiasco misstep and what we can learn from it. We get into Social Media in Healthcare. This episode is full of tips and tricks to navigating healthcare in social media and influencer marketing. Earning your stripes and it’s role in the medical field. Healthcare Dynamics and companies creating our products. Navigating the social media world as a medical provider, marketing in the Wild West. Building your personal BRAND and strategizing well. Models vs. REAL life providers, pushing the boundaries with advertising and merchandise. To connect with Sam click https://www.instagram.com/heysamanthaa/ (HERE) Dr. Mike “Why I’ll NEVER Wear These Scrubs (Figs Exploitation)” https://www.youtube.com/watch?v=aqj7T-wes2c (https://www.youtube.com/watch?v=aqj7T-wes2c) DISCLOSURES 101 FOR SOCIAL MEDIA INFLUENCERS https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf (https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf) Federal Trade Commission https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers (https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers) How to Properly Disclose Sponsored Instagram Posts According to the FTC https://later.com/blog/sponsored-instagram-posts/ To connect with Nurse Tori click https://www.instagram.com/nurse.tori_/ (HERE) Read more on Tips From Tori Blog click https://www.tipsfromtori.com/ (HERE) Instagram: https://www.instagram.com/nurse.tori_/ (@nurse.tori_) https://www.instagram.com/cellfie_podcast/ (@cellfiepodcast) Music: https://www.purple-planet.com/ (https://www.purple-planet.com) Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0

You're implying that she's done with the book upside down.

0:17.3

It's medical provider, so you're kind of undermining her degree in general, the fact that she is a provider writing orders to save people's lives, and she's holding a medical terminology for dummies upside down. And then the badge, the DO thing. So that's downplaying the importance of DOs and their credentials in general.

0:40.0

But you could be highlighting so many cool things that all these providers are doing to save

0:45.1

people's lives and the fact that we're in the midst of a global pandemic and you have nurses,

0:50.7

doctors, CNAs, you have so many people doing really important jobs to just battle the

0:58.5

fact that we are dealing with this deadly virus and you're not highlighting the great work that

1:04.8

they're doing. Hello, hello, hello. Welcome back to the selfie show, you guys. Today is getting a little spicy

1:13.9

over here today. We're getting a little crazy. And we are getting the skinny on the scrubs and social

1:21.5

media. But before we get into that, that clip was from my guest of the show this week Samantha Manacero you guys know her she is a

1:29.9

flight nurse powerlifter Instagram curator one of my nearest and dearest a former niki nurse

1:36.9

and a badass with a loud mouth she's been on this show three four times now and we're dropping some massive tea for you guys today.

1:48.7

For those of you who don't know me, my name is Tori Maskin and I'm the founder of the Nurse

1:52.8

Tori Selfie Show, a platform dedicated to providers, innovators, journeys, and all the

1:58.7

amazing things going on here in the healthcare space.

2:02.5

Which brings us to today's episode.

2:06.5

So this is actually something I decided this week I wanted to hit head on.

2:12.7

And what I'm referring to is the Figs Fiasco, a heated topic that is going on right now.

2:21.7

And I really feel like this is something I didn't want to just let pass by.

2:26.7

I really do want to talk about this.

2:29.1

And really, my goal today is actually really a big picture focus. I think there's a much bigger topic that I want to talk about with you guys.

2:40.3

And actually some things that I have, some consistent questions I have gotten from a lot of you anyways.

2:45.4

But I think that this particular week and all the things that have happened circling the figs fiasco really leads into

...

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