Skincare Guru May Lindstrom on her Cult-Favorite “Blue Cocoon" Balm, Saying No To Retail and The Power of Small Batch Beauty
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 30 August 2023
⏱️ 57 minutes
🧾️ Download transcript
Summary
In the spirit of slowing down – and soaking up every last bit of summer – this week we welcome May Lindstrom, organic skincare guru and founder of her eponymous luxury skincare line, May Lindstrom Skincare. May started crafting her addicting, aromatherapeutic concoctions from her kitchen back in 2008 – long before “clean” beauty was a buzzword. Today, beauty insiders covet her number one-selling “Blue Cocoon” balm, a magical blue tansy cure-all beloved by Tracee Ellis Ross and Sadie Sink, among others.
In this week’s episode you’ll hear:
- How May’s self-described “Little House on the Prairie” upbringing inspired her connection to plants and nature, the bedrock of her brand today
- How the artisanal formulator went from living in her car in LA to training line chefs at one of Emeril Lagasse’s New Orleans’ hotspot restaurants to modeling – and ultimately, to respected skincare guru
- Why May chose to pull her brand from top retailers in 2020 – essentially cutting her profit in half
- The reason May Lindstrom products have a “born on” date affixed to every label
- What we can expect from the brand next
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Welcome to Breaking Beauty, |
| 0:08.8 | the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:12.9 | We're your host, Jill Dunn, and Carleen Higgins. |
| 0:15.8 | Hello and welcome back to Breaking Beauty Podcast everyone I'm Carleen Higgins and I'm here with my |
| 0:25.7 | gorge co-host Jill Dunn we are two beauty editors who have traded in our magazine pages |
| 0:31.9 | for microphones and every Wednesday |
| 0:34.1 | we're bringing you the breakthrough people products and moments in beauty. |
| 0:37.7 | Hello Jill did I say that right? You did six years in you've you've nailed it. You've nailed it. You've nailed it. So howdy to you, |
| 0:47.9 | Carleen. Hey everyone. I mean, Carleen, I don't think we've caught up in a hot minute. |
| 0:52.4 | What's what's been going on? What's |
| 0:53.7 | shaken? |
| 0:54.7 | Honestly nothing. I mean you know we have the summer camps and all that but in full |
| 0:59.1 | transparency to all of our listeners we are recording this episode in advance before it drops so that we can actually check out and do nothing for a bit this summer. |
| 1:09.0 | I feel like that's kind of apropos of the theme of this episode, right? |
| 1:13.4 | Yeah, that's true. |
| 1:14.1 | I mean, we always want to deliver fresh content |
| 1:17.5 | every single week and we absolutely are dedicated to doing that. |
| 1:21.4 | But you know, sometimes you do have to work a little bit ahead in order to do that and |
| 1:26.1 | our guest today really just embodies the whole art of slow beauty and slow living and I wanted to have this person on the microphone for so long. |
| 1:35.2 | I've been such an admirer of her and her entire philosophy and that is May Lindstrom. |
| 1:42.1 | We caught up with May when we were in LA to chat with her about her beloved eponymous skincare brand. |
... |
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