Sip Fresh founder Sharon Arthofer on building a simple yet innovative franchise

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 11 February 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Sharon Arthofer, founder and CEO of Sip Fresh, an emerging beverage franchise out of Southern California that is serving high-quality, fresh fruit juices in small-footprint locations. Sharon has been in the foodservice business for 30 years, having been one of the first hires by Rick Wetzel and Bill Phelps when they launched Wetzel’s Pretzels in the mid-90s. She later became Wetzel’s first franchisee, and before launching Sip Fresh in 2017, Sharon had built a successful franchise portfolio with multiple brands. Sharon joined the podcast to talk about why she’s homed in on malls as the perfect growth vehicle for Sip Fresh, how her past as a franchisee is informing her present and future as a franchisor, and why coffee chains aren’t the only exciting development in beverage innovation today.

In this conversation, you’ll find out why:

Beverages are the quintessential impulse buy — and malls the quintessential impulse destination
When marketing in malls, you have only a few moments to make an impression
Your frontline staff are revenue generators
The beverage category is the perfect intersection of simplicity and innovation
Strong core values as a franchisor help you manage the expectations of a diversity of franchisees

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.
0:04.8	I am Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass
0:10.1	to the restaurant industry's most influential decision-makers.
0:13.8	This week, I'm talking with Sharon Arthoffer, the founder and CEO of SIPFresh, an emerging beverage
0:20.6	franchise out of Southern California
0:22.7	that is serving high-quality fresh fruit juices in small footprint locations.
0:29.3	Sharon has been in the food service business now for 30 years, having been one of the first
0:33.9	hires by Rick Wetzel and Bill Phelps when they launched Wetzel's pretzels back in the mid-90s.
0:39.4	She later became Wetzel's first franchisee, and before launching SipFresh in 2017,
0:45.6	Sharon had built a successful franchise portfolio with multiple brands.
0:50.0	In SipFresh, she sees an opportunity to scale a simply operated franchise with a bold,
0:56.1	trend forward product.
0:58.0	Sharon joined the podcast to talk about why she's homed in on malls as the perfect growth
1:02.9	vehicle for Sipfresh, how her past as a franchisee is informing her present and future
1:08.6	as a franchisor, and why coffee chains aren't the only exciting development
1:13.7	in beverage innovation today.
1:15.8	In this interview, you will learn more about why
1:17.8	you only have a few moments to make an impression
1:20.6	when you're marketing in malls,
1:22.6	why your frontline staff are revenue generators,
1:25.8	and why the beverage category is the perfect intersection of simplicity and innovation.
1:31.5	Jumping now into my interview with Sip Fresh's Sharon Arthoffer.
	...

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