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Sinica Podcast

Sinica archive: Beijing's Great Leap Forward

Sinica Podcast

Kaiser Kuo

Culture, China News, Hangzhou, Chinese, International Relations, Chongqing, Beijing, Sichuan, Currentaffairs, China, Politics, Chengdu, Shanghai, Guangzhou, China Economy, News, China Politics, Business, Film, Shenzhen

4.8676 Ratings

🗓️ 27 July 2015

⏱️ 50 minutes

🧾️ Download transcript

Summary

Great Leap Brewery is an institution. As one of the earliest American-style microbreweries in China, not only has the company rescued us from endless nights of Snow and Yanjing, but it's also given us something uniquely Chinese with its assortment of peppercorn, honey, and tea-flavored beers. So as much as we love the other microbreweries in Beijing and throw our money at them, too, it's no accident the Great Leap taproom is our most frequent destination most evenings after recording a show.  Today on Sinica, Kaiser Kuo sits down with Great Leap founder Carl Setzer to talk about his story in China: why Great Leap got started, how the company fits into the beer industry in China, and what it's like to run a food and beverage startup as a foreigner. This is a surprisingly intimate look at one of the places we've grown to take for granted, filled with details on their touch-and-go early years and the bureaucratic run-in that almost crippled the business. We hope you enjoy hearing their story as much as we did.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Welcome to the Cynica podcast, weekly discussion of current affairs in China, coming to you from the pop-up Chinese studio here in Beijing.

0:16.3

I'm Kaiser-Wil, going at alone, Sanz co-hosts this this week is David Moser's got an evening class to teach,

0:22.7

and Jeremy Goldcorn is actually enjoying a tropical holiday in Hawaii with the whole extended

0:27.9

gold corn clan, big aloha to the Goldcorns.

0:32.5

So I get a lot of requests from listeners to do shows about entrepreneurship to profile a successful

0:39.4

entrepreneur, especially, you know, maybe a foreigner who's managed to build a profitable

0:44.1

business in a really, you know, often hostile and quite competitive environment with sometimes

0:49.6

difficult regulatory obstacles that they have to navigate. In some ways, I'm told, I don't have any

0:56.2

entrepreneurial bones in my body, not a single one. I wouldn't know from personal experience.

1:00.4

In some ways, they say that Beijing, well, maybe China more generally, is actually a pretty

1:04.8

easy place to set up a business. Others have told me quite the opposite. Well, today we're going

1:10.2

to talk to a successful

1:11.6

business owner in Beijing, an American whose business I personally patronized with a rather

1:16.9

alarming frequency. As faithful listeners to this show will know, we like to drink a beer

1:22.8

or two or three as we record Cinnica, and often after the show, we're, you know, all heading up the

1:28.6

street to one of my very favorite places in town. Great Leap Brewing, the tap room at E-12,

1:34.3

Shin Zhongji right off of Chun Xiu Lu, so that I can enjoy a pint, or two or three, of Shao Shui,

1:42.0

the little general. Actually, it ought to be, I've got to bring this up with the owner,

1:46.0

it ought to be young Marshall, if we're going to be historically faithful about it,

1:50.6

as the delicious IPA is actually named after Zhang Shui Liang.

1:54.5

Today, on Cynica, we are going to be talking about operating an F&B business in China,

1:58.5

about the growing popularity of craft beer in China.

...

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