Single people are paying $200 each to hold each other in dark rooms.

I'm sorry, what?

You heard me.

Single people, they're paying $200 to hold each other in dark rooms.

So they've got like these dimly lit rooms with candles around and red cushion chairs arranged in pairs.

Yeah.

Yeah.

And people, strangers who are single, we're supposed to be single anyway, walk in.

And the whole point is to just go hold someone.

And they're paying.

It's like a cover charge. Mm- charge. That's what they're doing.

Okay, I feel like I missed a step here. It's called The Feels. And it started Columbia University.

Where is this at? It's now got nationwide. It's a nationwide business. Are they a franchise?

Events held in cities across the

United States. And the person who created it, Alfie Hoffman, says that they believe that modern

dating is broken due to the macro level forces like capitalism, technology, and pop culture.

Yeah, I'm not disputing that. I still don't

understand where the I must pay to go into a dark room and hold a stranger comes in. There's two

different levels, by the way, in pricing. You can pay, level one, you can pay between $90 and $100.

You don't take a survey and you don't get personalized matching or you can up it to $200 and that includes

a pre-event survey to match with participants based on emotional intelligence and spiritual

attunement. So it's like a dating gap but in person. But it's not really dating.

...