Simplifying Sales for your team to TWO YES/NO questions... | Ep 112

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Education, Business

4.9 • 4.8K Ratings

🗓️ 12 March 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:39) - Increasing value through emotional connection

(2:57) - Establishing value in a B2C sale & selling fitness professionals

(5:46) - Value proposition for salespeople to increase conversions

(9:08) - Uncovering limiting beliefs and establishing accountability

(12:37) - Simplifying the sales conversation with clients & process for your team

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.4	If you ever want to have the video version of this,
0:05.3	which usually has more effects, more visuals, more graphs,
0:07.8	you know, drawn out stuff,
0:09.2	sometimes it can help hit the brain centers in different ways.
0:12.4	You can check out my YouTube channel.
0:13.4	It's absolutely free.
0:14.6	Go check that out if that's what you are into.
0:16.2	And if not, keep enjoying the show.
0:18.6	That is going on happy Tuesday.
0:21.0	And I was just writing a piece of copy for an ad.
0:25.4	And I thought that it would be really useful
0:28.1	for those of you who have teams
0:30.6	because it's simplified the concept of selling
0:32.2	or persuasion into two pieces.
0:33.7	And this is something that I fundamentally believe in
0:36.0	from a selling standpoint.
0:38.5	And it allows you to simplify what your team needs to know
0:42.1	to close a sale, right?
0:44.3	And so instead of thinking, because we have the closer
0:47.7	formula clarify where they're there,
0:49.0	labeled them with the problem,
	...

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