Oh, welcome back happy Monday everybody. So glad you're listening, so glad you're

watching the show. So glad to have you here. I, everything's jumped up an hour, So I live in Scottsdale and we don't change times. So instead of making all of my clients and all of you who listen to the show live shift your time schedule every time we move so that you have to think of okay this is when we're meeting now versus when we met before I change my times I adjust for you I don't understand why I do this. But it's nice when because I have more of my

mornings. So I like to work in the mornings when I get up. Towards the end of the

day, it's not as great. I just don't perform as well. And so I like doing a lot of my heavy lifting in the morning and that means that

this show doesn't normally start till 11 for me. Well now it's an hour earlier

which means I got to kind of get my butt running in the morning and get ready for this show.

The plus side is when I have evening meetings, right?

So I meet with clients in the evening and we do all that stuff.

I don't have to go as late. So that's kind of nice too. Sure you guys really care about this stuff.

Also, those of you who noticed the mustachio, through that on on this morning thinking about being a volunteer

firefighter so I thought I thought I'd see how it looks. I'm just joking I'm not

going to do that I just thought it would be fun. We have a great show today.

So today we're going to have a combination of an economics lesson and a psychology

lesson wrapped up in some current political discourse. So those of you who like

politics and the way I do and think of it a lot like a you know kind of a look

inside of the human human behavior and kind of like a sport that's fun to watch but doesn't really have much of an impact on our lives

You're gonna love this if you're a market or a copywriter a business owner, anybody who is trying to figure out how to better

persuade and how to use better psychology in your sales process and in your writing, you're

going to love this. And if you happen to be an

economics nerd and you're trying to understand a better about the way the world

works and how the pieces flow together and some of the disinformation and

misinformation that we're given and fed at a constant basis,

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