Should You Sponsor Conferences or Not? | Ep. #405

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 9 September 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? 00:38 – There’s an ROI from sponsoring events 00:43 – You have to find the right events 00:48 – Sponsoring an event is great for branding 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you 01:22 – If you sponsor a conference, make sure you have a speaking slot 01:35 – What matters to Eric during conferences is the people that he meets 02:00 – Eric just got an invitation to a conference 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:39 – Go to SingleGrain.com/giveaway for multiple entries 03:41 – That’s it for today’s episode! 3 Key Points: In sponsoring a conference, find the right event for your brand. When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees. If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Suh and I'm Neil Patel
0:57.0	and today we're going to talk about if you should actually sponsor conferences
1:01.0	or not.
1:02.0	So Neil, what are your thoughts around this? Have you done this before?
1:04.3	I have, no. It's really that simple. All right, so yeah, you can make money from sponsoring conferences.
1:11.1	I found them to be hit or miss, got to find the right events but what I have
1:15.1	found to work really well is it's great branding and work out where you just
1:19.7	get a list of everyone who's attended the conference and the organizer themselves has to send a dedicated
1:25.9	email blast with whatever you want on there. That's the best way to generate revenue from a sponsorship.
1:32.0	I haven't found like the booths and stuff like that to be as much of a success
1:36.6	compared to doing basic things like making the conference organizer do an email blast and making them give you an amazing speaking spot and making them put your logos everywhere right those are the basic things that I found that convert the best when you sponsor them.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.