Should You Rebrand Your Logo? | Ep. #929

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 15 February 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Rebrand Your Logo? [00:36] Slack recently rebranded their logo. [00:52] We are either neutral or against it. [01:17] People think the new logo looks like a swastika. [01:42] In general, think about how rebrands have gone historically. [02:00] Single Grain recently rebranded. [02:10] They created a story around the new logo and it fits their image more than the other one. [02:40] Eric and his team wanted to rebrand. [02:52] They wanted their logo to look more like a grain. [03:10] People really liked their rebrand. [03:22] Instagram rebranded. [03:33] People don’t like change and Eric didn’t like it himself. [04:00] If you think the rebrand is going to help your business, it probably won’t. [04:43] That’s it for today! [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yopetel, and today we are going to talk about
0:59.0	if you should be rebranding your logo.
1:02.0	So can we give a couple examples? I mean the one that comes...
1:04.4	Yeah, you single grain.com? No, it's black. Yeah, but you did yours as well.
1:09.2	I did. Yeah, I did. I did. Yeah, I did. So did you ever do one? No, you haven't done one. so okay let's take a few okay so let's first go into
1:16.6	slack let's go to slack so slack did the rebrand a couple weeks ago and I hate it by the
1:21.9	way I hate it but the thing is well I don't really hate it.
1:24.3	I'm neutral to it actually ahead of their IPO I guess and to me it was kind of it didn't
1:30.2	really generate like a visceral feeling like when Instagram rebranded or when like
	...

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