Should You Ever Change Your Company Name? | Ep. #661

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 23 May 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10% of your link juice. [01:10] Moz wrote a blog post about their name change and how it affected the company. [01:20] If you are going to make the change, make sure that you have your SEO bases covered. [01:28] You could potentially lose traffic and revenue. [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages. [01:50] The main reason to change your name is if the name keeps you pigeon-holed. [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name. [02:10] Comcast had a lot of bad press that was unavoidable. [02:33] They changed their cable product to Xfinity and tried to rebrand. [02:56] It helped to bury the negative press. [03:27] From a reputation management standpoint, a name change makes sense. [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink. [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name. [04:26] If you have a strong brand, consider reputation management before you scrap your name. [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website. [05:15] That’s all for today! [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about if you should ever change your company name.
1:01.0	So we're going to start this off in the context of
1:03.3	SEO. So a while back you know our one of our favorite SEO tools out there
1:08.6	MOS was actually formerly known as SEO MAZ what happened was they had to go through this whole ordeal of switching
1:14.5	domains. And what happens when you have to do that? There's a whole bunch of stuff we're going to oversimplify it right now, but you have to worry
1:20.4	about redirects. You have to worry about the structure of the new site. Also when you do
1:24.7	redirects you sometimes lose, not sometimes a lot, oftentimes you lose a good
1:28.5	chunk of link juice so you might be roughly 10% yeah five to 10% yeah so yeah. So you got to take that into account as well, but
1:35.0	Mazz actually wrote a blog post detailing this, so I would highly recommend you check that out to get
1:39.3	more details around, went well on what didn't go well with their name change and Neil actually has an
1:44.7	example from a couple other blogs as well in terms of making that change so I think starting
	...

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