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Marketing School - Digital Marketing and Online Marketing Tips

Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 16 July 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate [00:51] As the day proceeded, Eric realized they could have charged for the event. [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference. [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees. [02:52] Neil disagrees with Eric’s assessment.  [03:10] Neil prefers to give away information for free. [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs. [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge. [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it. [04:45] We are providing value and those surveyed said they would pay for another event. [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective. [05:50] Tweet at Eric to give us your thoughts! [06:50] That’s it for today! [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about if you should charge for a conference.

1:01.0

So Neil and I are going to do a little debate here and Neil would you like to begin or do you want me to begin?

1:06.5

Go for it you can begin. Okay so my take on it is we did a free conference for our first go-run I think it was probably good to do a free conference for our first go around.

1:12.8

I think it was probably good to do a free conference,

1:15.0

I think we learned a lot for sure.

1:16.6

My take on it as the day proceeded.

1:18.6

This is our marketing school live event,

1:19.9

which you can find on YouTube.

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