Marketplace Morning reports new Skin in the Game series explores what we can learn about

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

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Listen to Skin in the Game and more from the Marketplace Morning report wherever you get your

podcasts. In a world of AI fakery, how do we decide what reality even is? From American

public media, this is Marketplace Tech. I'm Megan McCarty-Korino.

It's getting harder to believe your eyes and ears on the internet.

Artificial intelligence tools can generate convincing images, videos, and voices.

Chatbots can spit out confident misinformation, and Twitter users for $8 a month can basically

impersonate anyone they like. The specter of an internet full of fakes has a lot of people worried

about an epistemic apocalypse, basically a total breakdown of our ability to perceive truth

and reality. It's something Joshua Habgood Koot has written about. He's a research fellow at the

School of Philosophy, Religion, and History of Science at the University of Leeds in England.

I feel like there's been a lot of very catastrophic discourse about the effects of various

new kinds of technology or not epistemic practices, which is to say the practices which we use to

gain knowledge about the world, to find out truths beyond what we can see in here in our immediate

environment, and the thought is every new technology is going to catastrophically disrupt our

practices for generating knowledge, and we're going to completely lose track of truth wholesale.

So partly I want to engage with that discourse and do some critical thinking about whether those

kinds of very catastrophic predictions are really justified.

What can we learn from how people have responded to some of the recent examples of AI fakes?

Yeah, I think there are a couple of really interesting cases. So the image is the so-called direct

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