I'm Nicole Lapin, the only financial expert you don't need a dictionary to understand.

It's time for some money rehab. Have you ever noticed that there is this very bizarre trend happening in the

entrepreneurship space? There is this very specific broy entrepreneur that's super into biohacking and I have a lot of questions

like why is this one particular type of person so obsessed with these health hacks and an even bigger question are these entrepreneurs

onto something in other words should we all be biohacking in order to answer these

questions I'm talking to Neil Perique one of the co-founders ofper, the game-changing mattress company, and a total

sleep and health research nerd. We are talking about biohocing. We also define it. If you've never heard of it,

we've got you. And of course we talk about sleep because we had to here's our conversation

Neil Perique welcome to money rehab. Thanks for having me appreciate it. So let's start with the obvious

leap be honest you co-founded Let's start with the obvious leap.

Be honest, you co-founded Casper.

What's the goal to actually make the world sleep better

or did you just see a white space

of void in the market or a little bit of both. I think something's happened by accident and you know they only make sense in reverse. So with my story I was in medical school and I hated it and I really wanted to leave and so I took a year off and moved to New York and ended up in a

co-working space with somebody who I met next to me talking about how he used to some actresses

online from his dorm room.

And I was like, that's a dumb idea.

Nobody's ever going to buy a mattress on the internet.

But we started talking and we realized it was actually a big opportunity.

Now, I hate admitting this, but my dad's a sleep doctor. And so I'd kind of been thinking about. a

sleep doctor and so I'd kind of been thinking about this for a while and so we put two and two

together we realized the starting opportunity was in mattresses because it was a

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