It's the sound of another sale on Shopify, the all-in-one commerce platform to start, run, and grow your business.

Shopify is the commerce platform revolutionizing millions of businesses worldwide, covering all your sales channels,

from the Shopfront Ready POS system to its all-in-one e-commerce platform. Shopify even gets

you selling across social media marketplaces like Facebook,

Instagram and Tik-Tock.

It's time to get serious about selling and get Shopify today.

Sign up for a one pound per month trial period at Shopify today. today. Sign up for a one pound per month trial period at shopify.co. UK slash marketplace, all lower case.

Go to shopify.co.uk. marketplace to take your business to the next level today.

Shopify. co. UK slash marketplace.

Today we'll talk about the shopping season, which eventually morphs into returns season, and we have a story about one of the original influencers.

From American public media, this is Marketplace. From Minnesota Public Radio in St. Paul, I'm Kristen Schwab in for Kyrisdahl.

It's Friday the 24th of November. Thanks for being here.

This is a big week for retail.

So of course, we're going to talk about that,

but we're also going to get into what this big retail week might tell us

about what's happening in the economy and how people are feeling about it.

To sort out the details we have Heather Long at the Washington Post and Jordan Holman at the New York Times.

Hi you two.

Hi Kristen.

Hey. So Jordan, I want to start with you in Black Friday.

It's technically today, but I feel like I've been seeing Black Friday branded sales for days now. What does that tell us about how retailers are feeling?

Well, you're so right. Black Friday is so a concept at this point. You could have gotten 50% off at Macy's last weekend. You didn't have to wait today.

...