Who doesn’t love a good cup of coffee? Coffee is one of the world’s most popular beverages. Aside from its taste, people love it because of its high levels of antioxidants and beneficial nutrients. According to studies, 63% of American consume coffee daily. I, myself, am included in that.   Today’s episode is all about coffee. I am joined by Andrew Salisbury, co-founder of Purity Coffee. Andrew Salisbury was inspired to start Purity Coffee® after learning the truth about coffee and its positive impact on overall health and wellness. At Purity, their goal is to present the original scientific research that clearly proves that coffee is beneficial to human health and give people a new reason to drink coffee. In this episode, he shares and discusses some of that.   Coffee’s health benefits have been extensively researched and generally agreed upon. Using the words of Andrew, “Coffee is good for you. But, it can be made better.” Purity Coffee is an organic certified, specialty grade, high in antioxidants and free of contaminants coffee. Listen and learn about the benefits of coffee and the dangers of the wrong type of coffee. Andrew also shares tips on buying the perfect coffee! Sit tight, grab a cup of coffee and enjoy this episode!   Learn more about Purity Coffee here.   Get your bag of Purity coffee beans here: http://www.ketokampcoffee.com   In this episode, you'll discover:   [00:25] Andrew’s journey to the coffee industry Andrew’s background has nothing to do with coffee. His interest in coffee started to rise about 4 years ago when his wife was having some health issues, yet she doesn’t want to give up coffee. He was introduced to the professors of Vanderbilt University Institute for Coffee Studies where he found out that the benefits of coffee according to researchers and scientists are very different from what the general public know about it. They introduced Andrew to one of the top coffee scientists in the world, Adriana Franca from University of Brazil. Challenges on building a coffee company: Finding the right coffee beans, source and process. Reasons not to turn it into a business were more abundant than the other way around. Achieving high number of chlorogenic acids comparable to the top coffee brands in US   [6:00] Coffee and Health: What’s in your coffee? Drinking coffee is one of the healthiest things you can do to protect yourself against major diseases, increase physical performance, enhance brain function and contribute to longevity. People don’t buy coffee based on health. Thus, coffee producers don’t keep in mind health in their production. The big drivers of coffee today are: Cost Convenience Taste Coffee is the most heavily treated plant (pesticides) on the planet, next to tobacco. Coffee beans are sold by weight. Farmers spray their beans with water to make it heavier. Higher moisture content encourage growth of molds and mycotoxins. Dark roasted coffee beans are the most flavorful but has the least amount of antioxidants. As one of the well-researched topics on the planet, there are about 19,000 studies done on coffee and health. Yet, the vast majority of these findings have yet to reach the general public Coffee’s health benefits have been extensively researched and generally agreed upon. Coffee is good for you. But, it can be made better.   [10:48] Tips on how to buy coffee Ask for a specialty grade organic coffee. Look for medium roast coffee (city or full city). Under roasted coffee have higher levels of acrylamide. Over roasted coffee have burnt compounds and lower levels of antioxidants. Make sure that the coffee fresh. Antioxidants drop off dramatically after 20 days of roasting.   [13:28] Beyond Organic: Purity Coffee The Purity Process: aims to improve people’s health through coffee At Purity Coffee, they only use handpicked coffee. Large scale coffee producers do not handpick coffee beans. This method is very prone to spreading of molds and mycotoxins. Poor production practices can compromise the health attributes of coffee at nearly every step in the process. Purity Coffee test for molds, mycotoxins and pesticide residue. TA defined roasting protocol is practiced at Purity Coffee. For every harvest, they roast coffee on a condition that produces the highest level of antioxidants. Purity Coffee is always fresh.               [18:53] Coffee and Diabetes Statistics: 25 million Americans have diabetes. 81 million Americans are prediabetic. Drinking coffee prevents liver diseases and type II diabetes. Coffee is the number 1 source of antioxidants. According to studies, if you drink between 3 to 5 cups of coffee a day, your risk of developing Type II Diabetes is reduced by 45%.     [24:48] Surprising benefits of coffee Coffee helps in gout, heart disease, and tooth decay. Coffee is beneficial for people with HIV, in terms of longevity. If you have BRCA1 and BRCA2 genetic mutations, coffee has a real big benefit. Drinking coffee is one of the healthiest things you can do to protect yourself against major diseases, increase physical performance, enhance brain function and contribute to longevity.     [27:00] Misconceptions about coffee Coffee is acidic. Stomach problems related to drinking coffee happens with low quality coffee, not acidity. Stale coffee have oils and lipids that are rancid. Tea has greater health benefits than coffee. Coffee has seven times antioxidants of that of green tea.     WHERE PURITY COFFEE HEADS TO AND MUCH MORE!   Resources from this episode: Email me at ben@ketokamp.com Join the The Keto Kamp Inner Circle Purity Organic Coffee - A Health Conscious Coffee Company Learn more about Purity Coffee: The Purity Standard Purity Coffee: An investment in your health The Purity Process Independent Laboratory Tests Vanderbilt University Institute for Coffee Studies Relevant Articles: Why Coffee Is Good For Your Health: Dr. Sanjiv Chopra Explains Coffee & Health Coffee & You   Get your bag of Purity coffee beans here: http://www.ketokampcoffee.com     This podcast is for information purposes only. Statements and views expressed on this podcast are not medical advice. This podcast including Ben Azadi disclaim responsibility from any possible adverse effects from the use of information contained herein. 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