Shifting Focus and Impact in the Influencer Space with Kachet Jackson-Henderson
Woman of Influence
Julie Solomon
4.7 • 1.5K Ratings
🗓️ 12 June 2020
⏱️ 58 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Hello and welcome back to another episode of the Influencer |
| 0:04.0 | podcast today we have the amazing cachet Jackson Henderson on and we are talking all about the importance of shifting focus and impact in this industry and reflecting on |
| 0:16.5 | racial inequality in the influencer space. Kache comes on today to not only share her own |
| 0:21.7 | experience and journey as a content |
| 0:23.5 | creator and blogger, but she dives into how to check your purpose and values and |
| 0:28.3 | when it really relates to brands and what you must start asking brands about their stance on racial |
| 0:34.9 | equality and specifically what white content creators must start to unlearn and |
| 0:41.3 | reshift in terms of focus when it deals with racism within the |
| 0:46.4 | influencer marketing space and really with amplifying and supporting the black content creators within our industry that we know |
| 0:56.0 | and love so much. |
| 0:57.8 | She talks about how to pitch brands while keeping equality in mind and most importantly really getting honest and start asking |
| 1:05.7 | yourself as a white content creator what am I willing to sacrifice to amplify |
| 1:10.3 | black voices who am I what do I? What do I want? What do I want to represent? What do I want to be known for and where |
| 1:17.2 | can I expand in that way to amplify the black voices in this community that are needed to be |
| 1:24.3 | amplified in order for this industry and community to really get to a place |
| 1:29.7 | that is of enriched service and that is really the best that it possibly can be. |
| 1:36.2 | And so I'm really excited to have Kache on today and to share her experience and |
| 1:41.6 | strengthen hope with us all. |
| 1:45.2 | Welcome to the Influencer Podcast. |
| 1:47.2 | I'm your host Julie Solomon, a marketing strategist, |
| 1:50.1 | brand-building expert, speaker, and New York Times best-selling publicist. |
| 1:54.0 | This is where I take you behind the scenes with today's top influencers, industry insiders, |
... |
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