Shifting Focus and Impact in the Influencer Space with Kachet Jackson-Henderson

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 12 June 2020

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, you’ll hear how to check your purpose and values. What you must ask brands about their stance on racial equality. How to pitch brands while keeping racial equality in mind, asking yourself: What am I willing to sacrifice to amplify black voices, Holding yourself accountable, next steps. Tune in now!

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Transcript

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0:00.0	Hello and welcome back to another episode of the Influencer
0:04.0	podcast today we have the amazing cachet Jackson Henderson on and we are talking all about the importance of shifting focus and impact in this industry and reflecting on
0:16.5	racial inequality in the influencer space. Kache comes on today to not only share her own
0:21.7	experience and journey as a content
0:23.5	creator and blogger, but she dives into how to check your purpose and values and
0:28.3	when it really relates to brands and what you must start asking brands about their stance on racial
0:34.9	equality and specifically what white content creators must start to unlearn and
0:41.3	reshift in terms of focus when it deals with racism within the
0:46.4	influencer marketing space and really with amplifying and supporting the black content creators within our industry that we know
0:56.0	and love so much.
0:57.8	She talks about how to pitch brands while keeping equality in mind and most importantly really getting honest and start asking
1:05.7	yourself as a white content creator what am I willing to sacrifice to amplify
1:10.3	black voices who am I what do I? What do I want? What do I want to represent? What do I want to be known for and where
1:17.2	can I expand in that way to amplify the black voices in this community that are needed to be
1:24.3	amplified in order for this industry and community to really get to a place
1:29.7	that is of enriched service and that is really the best that it possibly can be.
1:36.2	And so I'm really excited to have Kache on today and to share her experience and
1:41.6	strengthen hope with us all.
1:45.2	Welcome to the Influencer Podcast.
1:47.2	I'm your host Julie Solomon, a marketing strategist,
1:50.1	brand-building expert, speaker, and New York Times best-selling publicist.
1:54.0	This is where I take you behind the scenes with today's top influencers, industry insiders,
	...

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