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Skincare Anarchy

Sheldon Larson, Aesthetics Biomedical®Chief Marketing Officer

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.22K Ratings

🗓️ 25 April 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

Sheldon has seven years of experience in creating and driving marketing initiatives and building aesthetic brands in the marketplace. As a highly talented professional and performance driven individual, he practices a streamlined and intuitive approach to handling every task, which rests on efficiency, and astute problem solving. Sheldon effectively handles various digital marketing planning, implementation, analysis and optimization, while ensuring successful campaigns and high ROI. His major strength is his ability to create and implement innovative promotional strategies, while maintaining high levels of service delivery. This has earned him several commendations and a high reputation within the industry.He is ambitious, charismatic and self-motivated, always bringing his energy, knowledge and commitment of excellence to accomplish his aspirations.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/supportSupport the show

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Transcript

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0:00.0

Okay guys, our next guests are, well the first guest is Sheldon Larson. He is the CMO for aesthetics biomedical. So welcome Sheldon. Thank you so much for the time.

0:11.0

Thank you so much for having me. I appreciate it.

0:14.0

It's my pleasure and our second guest is, I'm sure a lot of you know her from the amazing show The Bachelor.

0:21.0

Ashley, I can netti.

0:23.0

Hello.

0:24.0

Hello.

0:26.0

Nice to meet you.

0:27.0

I'm so excited to have you on. I mean, I'm, this is such a star-struck moment for me. So thank you so much for your time as well.

0:35.0

Well, thank you.

0:38.0

I would love to get started. Sheldon, can you tell us a little bit more about your background in marketing and, and just the whole company because I would love to give our listeners an idea of what goes into being a marketing officer.

0:51.0

Yeah, definitely. So I think really aesthetics has been in great in my DNA. I think since I was a little kid.

0:58.0

My mom and both my sister are in the industry and in the, in the private practice side.

1:06.0

And so it's just something that's come natural to me. It's not, I actually went to school for hospitality and tourism management and kind of fell into it.

1:16.0

But I think it's interesting because it's constantly changing the technology is evolving.

1:21.0

Yeah.

1:22.0

Something that you know it's an exciting industry that that is growing and especially you know right after the pandemic are still kind of in the pandemic.

1:30.0

But towards the end of December, you know, we saw a huge spike with aesthetic treatments. And so it's something we're, we're really excited about.

1:37.0

But yeah, so I grew up with the aesthetics kind of a part of, you know, my family and not my law.

1:45.0

And then I shifted and ran a couple of marketing departments for pretty large physician practices and helped them transition through different physicians coming in and out.

1:58.0

And so there's an opportunity with an industry brand.

2:04.0

And one of those physicians introduced me to Marianne our CEO and founder.

2:10.0

And I had no idea that I was coming in for an interview.

...

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