SheerLuxe Success Stories: Thea Green, Founder Of Nails Inc
SheerLuxe Podcast
Mia Luckie
4.4 • 1K Ratings
🗓️ 22 March 2018
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this week’s episode, Georgie Coleridge Cole is joined by Thea Green, founder of cult beauty brand Nails Inc.
Fifteen years ago, Thea Green was Fashion Editor of Tatler at just 23 years old. It was in NYC when travelling with the magazine that she saw a gap in the UK market – professional, high-quality, cool manicures for time-poor, style-savvy women.
Nails Inc was born and today is one of the world’s leading nail care brands, known and loved for their catwalk colour, innovative product launches, and clever brand partners from Alexa Chung to Victoria Beckham. You’ll be familiar with their bestselling shades such as Porchester Square and Mayfair Lane, but listen on to find out where and how it all began…
THEA SHARES:
How to become a fashion editor at 23
The power of QVC
Getting the work/life balance right
Her role in the business today
And more…
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Transcript
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| 0:00.0 | Bea Green's light bulb moment came in 1999 when on a work trip to New York she noticed manicure bars on every street corner of the Big Apple, and saw a gap in the UK market for professional high quality manicures, along with an on-trend range of products. Fast forward nearly 20 years, and Nails Inc is a multi-million |
| 0:24.6 | pound empire. Having created the UK's number one nail bar chain with 20 |
| 0:29.5 | locations, award-winning polishes which are used backstage at everywhere from fashion weeks to |
| 0:34.4 | award ceremonies. Thea has used her industry experience and intelligence to launch a new |
| 0:39.3 | brand incredible. Welcome to the Sheerlach success stories. |
| 0:43.8 | In each fortnightly episode, we delve into the stories behind some of the most successful entrepreneurs |
| 0:48.2 | and careers we've seen. |
| 0:50.2 | A very warm welcome, Thea, to your Sheelux's success story. |
| 0:54.0 | Let's start at the beginning. You went to London College of Fashion, to study Fashion. |
| 0:59.0 | What happened next? |
| 1:00.0 | I was at London College of Fashion for three years and during my time there I like so many people |
| 1:05.3 | constantly interned we were talking about before. So I was interning at Tatler when I was at London College of Fashion |
| 1:10.7 | and then by the time I left college I went full time and worked as |
| 1:14.0 | originally as fashion coordinator I think it was called hilarious title and then |
| 1:17.8 | became fashion editor at 23. So that in itself is incredible that you became fashion editor at 23 and talk to us about |
| 1:25.4 | interning in turning gets a bit of a hard time this was in what year what year did |
| 1:30.0 | you leave the unconscious fashion so nail sink started in 1999 I'd been at Nail Tatler for two years to 97. |
| 1:35.5 | I guess I was studying from, I think it's probably 94 to 97, and I worked at Tatler and over those two years worked my way up from, well interning whilst I was at Tatler and over those two years worked my way up from well interning |
| 1:44.4 | whilst I was at uni and then fashion coordinator I think it was called then it was |
| 1:47.4 | fashion assistant junior fashion editor and I left as fashion editor and were you |
| 1:51.7 | very clear that interning was the way in and that was what you needed to do? |
| 1:55.2 | I loved interning. I think you're right. Inturning does get a bad rep and I think it's, you know, |
... |
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