It was age

age 19 whilst interning at her father's lingerie business and summers,

which then comprised of four stores aimed at men, that Jacqueline Gold spotted a gap in the market

for Tupperware style parties for women, selling sex toys and lingerie.

Despite the idea being initially dismissed by the company's all-male board, she persevered with her vision to modernize Ann Summers,

and ultimately went on to create a British retail success story, making herself one of the UK's most successful business women to date.

Today, Ann Summers has an annual turnover of 140 million pounds, 125 stores and over 4,000 parties held each

week. I am very excited to get to know the women who bought sex to the

British High Street. Welcome to the Sheelux success stories. In each fortnightly

episode we delve into the stories behind some of the most successful entrepreneurs

and careers we've seen.

A very warm welcome, Jacquin Gold, to your Sheerlach's success story.

Let's start with the Anne-Sommers that your father created, because from what I've read, back then,

it was a very different

Ann Summers to the Ann Summers we know today. Tell us more about what you

joined. Well first of all thank you so much for having me it's a real pleasure to

be here. Yes it was very different to the Ann Summers,

as we know it today.

So there was 10% of customers were women.

Whereas today we have 80% so you can see that.

There's a massive shift in customer profile.

You know, we've almost gone from the Raincoat Brigade

...