meta_pixel
Tapesearch Logo
Log in
SheerLuxe Podcast

SheerLuxe Success Stories: Annoushka Ducas

SheerLuxe Podcast

SheerLuxe

Society & Culture

4.31.1K Ratings

🗓️ 10 July 2018

⏱️ 30 minutes

🧾️ Download transcript

Summary

It’s not often a business mind comes along and creates a brand with such style, customer loyalty and originally, but to do it twice, is nothing short of a success story. Annoushka Ducas has done just that. Launching Links of London with her husband John in 1990 – which became one of the most popular jewellery brands of the nineties and noughties - she sold the company and went on to launch her eponymous label Annoushka.

Surprisingly Annoushka fell into jewellery design when helping her mother source gifts for 60 chefs. Inspired to turn pictures of fish into cufflinks. Twenty-five years later and her designs are now worn by the likes of Gwyneth Paltrow, Jennifer Lopez and the Duchess of Cambridge,

From selling a multi-million pound company to a new business in a digital age and being awarded an MBE, here’s Annoushka Ducas’ Success Story.


Visit Annoushka | https://www.annoushka.com/uk/

Become a SheerLuxe VIP & redeem £100 OFF Annouska jewellery, visit  https://sheerluxevip.com/annoushka/ to find out more

Follow SheerLuxe on Instagram: http://instagram.com/sheerluxe

Sign Up To sheerluxe.com: www.sheerluxe.com/signup


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Anushka de Kasse, M be fell into jewellery design when helping her mother source gifts for 60 chefs.

0:07.0

Inspired to turn pictures of fish into cufflings, she went on to cut her teeth,

0:11.6

founding links of London with her husband in 1990, a brand which has become globally recognized as a signature British-Hima and eccentric elegance.

0:20.0

After selling Ninks in 2006, Anishka now runs her eponymous fine jewellery company.

0:26.0

With fans including Gwinneth Paltrow, Jado and the Duchess of Cambridge,

0:32.0

Anishka's designs lift the reverence off traditional fine jewelry

0:36.0

through her creation of playful, wearable pieces.

0:39.2

Jewelry designer, creative director and entrepreneur Anushka, welcome to your Sheil Love's success story.

0:46.0

Thank you, George, lovely to be here.

0:48.0

So let's go back to the beginning.

0:51.0

It's 1989 and your mother rings you saying she needs to find

0:55.7

presents for 60 chefs. Where are you? So I was living in Hong Kong working for

1:01.5

Hamptons selling property to Chinese wanting to buy property in London.

1:06.6

So it was a bit out of the blue when she rang me.

1:09.2

I have no idea what you can give your chefs, but I've wrung her back and said actually I've just been to the Philippines.

1:16.6

I'd found a fantastic workshop making silver.

1:20.3

So I just write and just said actually why don't I find a picture in the book make them into

1:24.8

couplings and you can give those to your chefs.

1:26.7

And why had you found a factory in the Philippines?

1:29.0

One of the wonderful things about living in Hong Kong was every weekend you'd go to the Philippines, you go to Thailand or you go to Burma and so there's huge amounts of travel and I had quite a lot of friends in the Philippines who were making things and I just happened upon this lady running a very small workshop.

1:45.0

And you had an ose around and I also made some jewelry for myself.

1:48.0

Just silver bracelets and just really simple and that's kind of how I discovered that they were very able.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from SheerLuxe, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of SheerLuxe and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.