Sheena Zadeh-Daly, Founder of Kosas: Beginning Stages of a Brand, Creating Brand Association, Importance of Consumer Feedback & More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 5 September 2023
⏱️ 48 minutes
🧾️ Download transcript
Summary
On today’s episode I am speaking with the founder of Kosas Cosmetics, Sheena Zadeh-Daly. From launching just lip sticks to now selling an entire product line in major retail stores such as Sephora, Nordstrom, & more – Sheena talks about the beginning stages of Kosas, the motive behind the brand, and her definition of clean beauty. We discuss the importance of creating brand association, taking consumer feedback as constructive criticism, the best parts about being a first-time-founder, and much more. This episode offers exceptional advice from an expert in the field and how she grew her brand to be a household name, not only in the beauty industry, but as a clean brand too. Enjoy!
To connect with Sheena on Instagram, click HERE.
To connect with Kosas on Tiktok, click HERE.
To shop Kosas, click HERE.
To connect with Siff on Tiktok, click HERE.
To connect with Siff on Instagram, click HERE.
To learn more about Arrae, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. Is there anything better than a really good |
| 0:06.2 | everything shower? So if you don't know what an everything shower is, it's something that we all do. |
| 0:11.4 | Okay, you just don't know the name for it. It's when you are doing your full hair, body care routine, big shower. |
| 0:19.4 | So my hair care is a huge part of my everything shower, okay? I wash |
| 0:24.5 | my hair about once a week and I really go all out. Before I get in the shower, I make sure I do a |
| 0:31.9 | hair mask. Okay. So I dampen my hair and use the Amika Soul Food mask. Let it sit for about two hours. And sometimes I just go to the gym with my hair and use the amica soul food mask let it sit for about two hours and sometimes |
| 0:40.4 | i just go to the gym with my hair in a bun and then i wash it with the hydra rush shampoo and |
| 0:47.1 | conditioner also from amica and my hair you guys it is so soft and so silky it looks like I've just come out of the salon. Now, if you're |
| 0:56.0 | not familiar with Amika, I have been a fan of the brand since I want to say like 2016 or 2017. |
| 1:01.3 | They have clinically proven shampoos and conditioner duos that leave our hair looking and feeling |
| 1:07.4 | like we just left the salon. Their science-backed formulas are powered by |
| 1:11.3 | nourishing naturally derived ingredients with no nasties that deliver visible, woe-worthy |
| 1:16.9 | results for every hair type. Now, I've been a fan of Amiga for years, as I mentioned, because |
| 1:21.7 | they are, you know, a younger brand, a startup, and you guys know I love supporting other startups. |
| 1:28.6 | They're a fearless Brooklyn-based salon-raised hair care brand, and the word amica actually |
| 1:34.2 | means friend. They were kind and clean before it was a thing. Amika has always been vegan and |
| 1:40.3 | cruelty-free, and they're clean, planet positive at sephora and b corp certified they also have |
| 1:47.1 | c bucksorn powered products that nourish our skin scalp and strands so if you haven't tried amica yet |
| 1:54.2 | i highly recommend you do if i were you i would start with either the cure hydration duo, which I've talked about, or honestly, |
| 2:03.5 | their masks are amazing. And I feel like masks have become like a real thing for me, where I find |
| 2:08.4 | that my hair just looks so much more nourished and soft. So Amika has an offer for you guys. You can |
| 2:14.3 | shop all of my personal favorites at love amica.com slash dream bigger and you can |
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