I don't care whether you're a country music star or you're not.

Cold calling people that you don't know and trying to convince them to buy your product,

especially one that you've invested years of time and thousands and thousands of dollars into.

Can you walk us through how you got over the rejection of cold calling your ideal and likely buyers?

Well, I faced lots of rejection in the music industry, so I felt like I was almost numb to that, you know, in the younger days.

But I don't know if it makes it easier or harder already having some type of platform because obviously you're not going to call somebody and be like, hey, do you know me?

I've had number one songs in Australia.

Like, that's just people don't want to hear that.

So for me, it was just, I think if people think you're genuine and confident, they're going

to give you a shot.

And I can tell you, I've spent times in the mirror, looking in the mirror and practicing my

cold calling to the mirror to myself. And knowing my little spiel, I think you can be confident on a call if you already have down your notes, what you're going to say, the topics you're going to talk about. And that's how I would prepare back then because I knew I was going to make a call they were going to say, okay, so why would we want to give you a shot? And then I was going to say, well, this is how I grew up. You know, my parents have a company. They've had it for 20 years, branching out to the U.S. You know, all about, I guess, all of our product I gave warranty on. So obviously they didn't, you know, there was no reason that they wouldn't take a risk with me.

So I just just, I had my points that I knew I needed to cover.

And I will tell you, though, every hundred people I called, I may have gotten five that gave me a shot.

It's not like I called a hundred people and a hundred people like, yeah, cool.

Let's let's have you make samples for us. No. Out of the 100, I called five, we'll like, okay, we'll give you a shot. And then out of the five that gave me shot, maybe one ordered. So it's not, you know, I probably called court a thousand people to get 50 people that were willing to take a look at the business. And then obviously out of those 50, I probably had maybe a total of 10 place orders throughout the year. So,

I mean, out of the 1,000, I got 10. So the percentage wasn't super high, but here's the thing.

Once I got those 10 and I made sure that my customer service was great, my product was great.

I had business cards in the boxes when they received it.

Well, every hundred buckles I sent to an association, then those hundred people that received it

told 100 friends about it who told 100 friends about it. And that's how the company grew from

word and mouth. And obviously obviously people in today's time,

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