Sharon Chuter, UOMA'S Beauty's Founder, is Making Brands #PullUporShutUp
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 9 June 2020
⏱️ 56 minutes
🧾️ Download transcript
Summary
Sharon Chuter's story is incredible. We have her on the show because of the work she's doing with the Pull Up or Shut Up initiative — a movement she created — where brands are being asked to disclose not only how many black employees they have, but how many are in leadership positions. The movement has caught on quickly and many of you are demanding transparency from your favorite brands.
From graduating high school at 16 to bringing a huge mass brand to Nigeria, Sharon was born to speak out and make change. She is the founder, CEO and creative director of UOMA Beauty, a brand a little over a year old that's all about breaking the status quo. Sharon explains why this movement is essential to progress, how it will benefit black lives (and livelihoods), reveals which popular black-owned brand is not actually blacked-owned, and shares her best piece of business advice.
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Transcript
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| 0:00.0 | I'm seeing you have Vanderprop Rules, Bravo, set behind you. |
| 0:04.0 | What the, what is going on? |
| 0:06.0 | She's sponsored. |
| 0:07.0 | Oh, okay. |
| 0:09.0 | No, she's not. I'm just kidding. |
| 0:11.0 | I'm just ready to party, Sharon. |
| 0:13.0 | Like, I'm here and ready to party. |
| 0:15.0 | Would you like a drink? |
| 0:16.0 | Can I make you a mocktail this morning, a mimosa, anything? |
| 0:19.0 | No, I know. You're living vicariously. You're like, |
| 0:21.4 | I just want to be in a bar right now. I can't get to a bar, so I'm going to be in a background |
| 0:25.9 | of a bar. That's hilarious. Hi, Kirby. Hi, Sarah. Welcome to Los Angeles. Today we have |
| 0:35.9 | Sharon Shooter on the podcast. But before we get into our discussion, we would like to discuss the events of the past two weeks because more and more things have transpired. |
| 0:44.5 | Okay, so first, guys, we know we are a beauty podcast, but we did create this podcast to share insider knowledge and to amplify voices within the industry and to entertain you, duh. |
| 0:57.5 | But part of that is discussing current events and how they do affect the beauty industry. |
| 1:01.8 | Yes. |
| 1:02.2 | So the past two weeks will change how everyone moves forward, obviously, including us, Los Angeles. |
| 1:08.3 | This will change what brands we do and do not cover. This is not |
| 1:12.2 | abnormal for us. This is the job of an editor. You might have thought, I wonder why I don't hear |
| 1:16.8 | about this brand on Los Angeles. And there are three reasons, typically, the first two, which are |
| 1:22.1 | intentional. We may have tried the product and did not feel it was effective or worth the price. |
| 1:26.7 | We may have knowledge of |
... |
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