Sharon Chuter, Founder of Uoma Beauty
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 4 November 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
Today, we welcome Uoma Beauty founder Sharon Chuter, whose Pull Up For Change initiative made headlines when it launched in the wake of the Black Lives Matter protests earlier this year. The Nigerian-born activist fills us in on how the powerful social media movement that challenges companies to reveal their diversity reports or stop with the performative posts, is still making major headway today. (Plus, you’ll find out which beauty brand surprised Sharon by continuing to pull up.)
But first, you’ll hear the burning backstory behind Uoma Beauty, including the moments in Sharon’s career working at illustrious beauty conglomerates that compelled her to develop the first “Afropolitan” beauty brand in the biz. Find out why Uoma’s 51 shades of the award-winning foundation go beyond a dazzling array of hues, offering up not one but six formulas that cater to every type on the Fitzpatrick scale, from very pale to deepest dark. Finally, we’ll catch you up on the important cause, #EndSARS, that Sharon is advocating for today, along with her sage advice for tapping into what we’re calling “Big Sharon Energy.”
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | We celebrate differences. |
| 0:04.8 | In this brand we actually say we are different. |
| 0:07.8 | We're not a brand that says, oh, the whole world is saying |
| 0:10.3 | cumbaya, hold hands, whatever. |
| 0:12.0 | We come in and go like, I'm black, you're Asian, you're a white woman, |
| 0:16.1 | la la, la. So it's confronting in terms of a lot of the ideas that has been sold, right? So we say we're different. |
| 0:21.4 | For me, being different is not the problem of the world, is the fact that we cannot accept our differences. |
| 0:26.2 | That's what the problem is, right? Everybody has to figure out what you're here for and what your purpose is. Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and |
| 0:41.4 | moments in beauty. |
| 0:42.4 | We're your host Jill Dunn and |
| 0:44.1 | Carleen Higgins. Hey friends, welcome back to Breaking Beauty podcast. I'm your co-host |
| 0:53.7 | Carleen Higgins and I'm here with my other co-host Jill Dunn. Hello Jill. |
| 0:58.0 | Hey, Carleen and hey Breaking Beauty fam. So today we welcome a very special founder and we are talking to Sharon Shooter today. |
| 1:06.4 | Sharon founded Alma Beauty and that means beautiful in Igbo which is the |
| 1:11.4 | official language of Sharon's native Nigeria. |
| 1:15.0 | And Jill, we knew that if there was one person we absolutely needed to speak to by the end of 2020, |
| 1:21.6 | it had to be Sharon. was her year she is a powerhouse |
| 1:25.4 | beauty entrepreneur who cut her teeth at L'Oreal and benefit cosmetics before |
| 1:29.8 | starting her own brand Oma Beauty just in April of last year. |
| 1:34.4 | But what really has the beauty world shooketh is the initiative that Sharon |
| 1:39.3 | Kickstarter called Pull Up for Change, which she initiated earlier this year. |
... |
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