Shane Heath, MUD\WTR - I Had Everything In My Head Already…I Felt Like I Was Just As Much Of A Customer Of My Own Product As Any Prospective Customer | #259

The Meb Faber Show - Better Investing

The Idea Farm

Business, Investing, Management

4.7 • 938 Ratings

🗓️ 26 October 2020

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 259, we welcome our guest, Shane Heath, founder and CEO of MUD\WTR. In today’s episode, we’re diving into building a brand around needing something more out of coffee and the morning ritual. Shane takes us through his relationship with coffee, why it no longer served him, and what he did to improve on the cup of joe many of us have built into our daily routine. From launch, it was only 6 months before the company hit 6 figures in monthly revenue. We hear about the evolution from filling orders from his kitchen and delivering them to the post office on his lunch break, to quitting his job, raising money, and scaling the business. As we wind down, we discuss how the company was positioned for the current COVID environment as a modern D-to-C brand. All this and more in episode 259 with MUD\WTR’s Shane Heath. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Mebb Faver Show, where the focus is on helping you grow and preserve your wealth.
0:11.0	Join us as we discuss the craft of investing and
0:13.5	uncover new and profitable ideas all to help you grow wealthier and wiser.
0:17.2	Better investing starts here.
0:18.8	Met Faber is the co-founder and chief investment officer at Cambria Investment Management.
0:23.3	Did it industry regulations, he will not discuss any of Cambria's funds on this podcast.
0:27.2	All opinions expressed by podcast participants are solely their own opinions and do not reflect the opinion of
0:31.2	Cambria Investment Management or its affiliates.
0:33.4	For more information, visit Cambria Investments.com.
0:39.6	Hello friends, grab a cup of coffee.
0:42.3	Actually, grab a cup of mud. We got a great show for you today. Our
0:45.9	guest is founder and CEO of Mudwater. Start up offering a coffee alternative consisting of
0:51.2	organic ingredients lauded by cultures old and young for
0:54.3	their health and performance benefits.
0:57.2	Today's episode we're diving into building a brand around needing something more out of coffee
1:01.4	and the morning ritual. Our guest takes us through his
1:03.8	relationship of coffee. Wyatt no longer served him and what he did to improve on that
1:08.0	cup of Joe, many of us is built into our daily routine. From launch it was only six months before the company hit six figures
1:14.6	and monthly revenue. We hear about the evolution from filling orders from his
1:18.3	kitchen and delivering to the post office on his lunch break to quitting his job
1:21.8	raising money and scaling the
1:23.2	biz. As we wind down we discuss how the company was positioned for the current
	...

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