**This episode is brought to you by MuteSix, CartText, and Forum Brands**

“Try to hold on to as much equity in the business,” says Alex Waite, Co-Founder of Shameless Pets, as she talks about ways through which a network, friends, and expertise can help in handling the potholes on the road to business success.

She mentions that many people liked their products more for their taste and nutritional properties than for the upcycling solution. They have everyday treats, soft biscuits, gentle treats, jerky, and eight different flavors for some of the products.

In the second half, she talked about:

* What is her advice to handle business challenges
* Gratefulness for another co-founder
* Take care of yourself along with your business
* How online sales helped during the pandemic
* What kind of feedback they receive
* What sorts of products are available
* Can pets go plant-based?
* How the brand changed because of the pandemic

Join Ramon Vela and Alex Waite as they break down the inside story on The Story of a Brand.

For more on Shameless Pets, visit https://shamelesspets.com/.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit mutesix.com/storyofabrand.

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This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

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To learn more, visit https://carttext.com/.

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.