Let's talk about it, goal setting. What do people need to know?

Well, there's a ton of mistakes. One is they go into it and go, I've got to go from nothing to everything.

So they go, I got to go bigger, go home, and they commit to a goal they've never tried or experimented with, which is like marrying a person you just met.

So New Year's resolutions, the first thing that are wrong about New Year's resolutions, in January, somebody goes, I've never done this.

I'm going to commit to a year, and it's not going to work.

Because, again, you haven't tried it for a week or two weeks or a month.

Not alone a year.

So no wonder, Strava studied this.

Strava, the number one fitness tracking app in the world, studied 800 million athletic activities to pinpoint

when do people quit their goals? And it wasn't in February, it wasn't in March. It was the second

January or second Friday in January. They called it, two weeks they quit. Didn't even make it past two

weeks. And a big part of that is people go, I've never run. I'm going to do an Ironman. I've

never written a book. I'm going to write one this weekend. I've never had a business. I'm going to do an Ironman. I've never written a book. I'm going to write one this weekend. I've

never had a business. I'm going to try to get my own space tomorrow. And they swing from what I call

the comfort zone into the chaos zone. And we yo-yo back and forth between those two zones.

And we talk about the comfort zone a lot. Most people don't even know the chaos zone exists.

But for a lot of high performers, people watching this, listening to

this, swing back and forth between never doing something to trying to do everything all at

once, and it falls apart because it's not sustainable, it's not tested, and they haven't built

toward it. They've jumped toward it, which is romantic, and the internet tells you, like,

sometimes you got to jump off a cliff and grow wings on the way down. That's never how gravity works.

Burn the boats.

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