Seth Godin: The Race to the Bottom, Why Employee Productivity Is at a 70-Year Low and What to Do About It

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 29 May 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share why industrialism is currently leading us on a “race to the bottom,” the reason why humans are not a “resource,” and how to make change happen as a significant team and leader in 2023. Seth Godin is one of the top marketers of our generation. He is the founder of the altMBA, Squidoo, and Yoyodyne, one of the first internet companies. Seth Godin is a renowned author of dozens of international bestsellers. He writes one of the most popular marketing blogs in the world, and two of his TED talks are amongst the most popular of all time. In this episode, Hala and Seth will discuss: - Why work isn’t working anymore - Industrial Capitalism vs. Market Capitalism - New measures of productivity - What do the best jobs have in common? - Creating a culture of significance - What Seth learned from his project The Carbon Almonac - What jobs will be taken away by AI - Why we need high trust and high stakes work - How to avoid false proxies - And other topics… Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in several countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. Resources Mentioned: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Seth’s Instagram: https://www.instagram.com/sethgodin/ Seth’s Facebook: https://www.facebook.com/sethgodin/ Akimbo: A Podcast from Seth Godin: https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626 Seth’s book The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams-ebook/dp/B0BSPJ567T The Carbon Almanac: https://thecarbonalmanac.org/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You have to have been living under a rock to not realize that lots of people have quit
0:16.1	their job, that employee satisfaction is way down.
0:19.4	The productivity is lower than it's been in 70 years of measuring it.
0:23.1	Why is all of that happening?
0:24.8	The reason it's happening is we built work around industrialism, the assembly line,
0:30.4	being a cog in the system.
0:32.6	That kind of work is going away and bosses are freaking out because they only know how
0:38.4	to do that old kind of work.
0:42.0	Where are the next billion jobs going to come from?
0:44.5	Because since 1960, this planet has invented six billion jobs that didn't used to exist.
0:51.2	Going forward, we're not hiring somebody to work in a steel mill, and we're not hiring
0:56.0	somebody to crank out an insurance form anymore.
0:59.5	Because computers do that.
1:00.9	What's left is to ignore what they brainwashed you with in school, look around, find a problem,
1:09.0	and solve it.
1:16.1	What is up, young and profitors?
1:19.2	We're listening to YAP, a young and profiting podcast where we interview the brightest minds
1:23.6	in the world and unpack their wisdom into actionable advice that you can use in your daily
1:28.5	life.
1:29.5	I'm your host, Hallitaha.
1:31.2	Thanks for tuning in and get ready to listen, learn, and profit.
1:47.6	Hey Seth, welcome to Young and Profiting Podcast.
	...

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