Well, because we were indoctrinated in brainwashed into wanting a map. Why did that happen? It happened because mapmakers need customers. And so from the time that we're in first grade, it becomes very clear that the way to move forward is to comply. And the way to comply is to do what the teacher says, so you do well on the test.

And parents have been brainwashed into thinking that they are defective if they have kids who aren't part of the same system.

And there are certain places where this attachment to results is really important.

If you're a mechanical engineer, civil engineer, you're building a bridge, the only thing I care

about is does the bridge fall down.

Right?

But most of us don't do that work.

And getting attached to an outcome that is out of our control

actually undermines our work.

I'm Sreni Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights

of the most innovative and creative minds who started movements, built thriving businesses, written best-selling books, and created insanely interesting art. For more, check out our 500 episode archive at unmistakable Creative.com. May I have your attention please you can now book your train tickets on Uber and get

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rain again.

Trains, now on Uber. T's and C's apply, check the Uber app.

Seth, welcome to the unmistakable creative for probably what is the third time. Such a treat.

Great to talk to you again. Yeah, it is my pleasure to have you here, so you have a new book out the practice which I absolutely

love and resonated with so much and I felt was so relevant to by audience and had a

lot of overlap with kind of the way that I've worked.

But before we actually get into the book,

I want to start by asking you a question

that I know the answer partially to,

...