Seth Godin on AI, Branding, and Attention

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The Motley Fool

Business, Investing

4.4 • 3K Ratings

🗓️ 21 June 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin is a bestselling author of “Purple Cow” and “This Is Strategy: Make Better Plans”. Godin is a member of the Marketing Hall of Fame and the Coordinator of The Carbon Almanac. Godin joined chief Rule Breaker David Gardner joined TMF CIO Andy Cross to discuss: - If AI has a branding problem. - How the needs for status and affiliation drive human behavior. - Alphabet’s strategy problem. Companies mentioned: NKE, H, GOOG, GOOGL Hosts: David Gardner, Andy Cross Guest: Seth Godin Engineer: Dan Boyd Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. [The product advertised in this episode was loaned to TMF and was returned after a test period.] or [The product advertised in this episode was purchased by TMF.] [Advertiser] paid for the sponsorship of this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	On June 25th, Ironheart arrives on Disney Plus.
0:03.0	What is going all with you?
0:04.8	From Marvel Television, an executive producer, Ryan Coogler.
0:07.8	I wanted to build something undeniable, but now I'm in trouble.
0:10.7	Don't miss the sixth episode of Vand.
0:12.7	I joined a crew of criminals, and now I'm about to get killed by a deranged man in a cake.
0:17.4	Be the first to experience the all-new series.
0:20.5	You've bitten off a hell of a lot more than you can chew.
0:22.7	Brank what you will have.
0:23.5	Marvel Television's Ironhard.
0:25.4	Streaming June 20th, only on Disney Plus.
0:27.7	18 plus subscription required.
0:29.1	Deacancies apply.
0:31.0	A brand is simply the promise that an organization makes and our expectation of what to expect.
0:40.6	So Hyatt has a logo, but Nike has a brand.
0:45.7	If Hyatt came out with a line of sneakers, we have no idea what it would be like.
0:49.6	But if Nike opened a hotel chain, we all know what it would be like.
0:53.0	And so that's the brand value.
0:55.3	If you're not paying extra, there is no brand value.
0:59.8	That's Seth Godin, bestselling author whose work includes Purple Cow and this strategy,
1:04.9	Make Better Plans.
1:06.2	Godin is also a member of the Marketing Hall of Fame and the coordinator of the Carbon Almanac.
	...

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