Seth Godin | How to Stand Out In the Cluttered World of Commerce And How to Get the Attention of Your Ideal And Likely Buyers
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 22 April 2023
⏱️ 83 minutes
🧾️ Download transcript
Summary
Seth Godin | How to Stand Out In the Cluttered World of Commerce And How to Get the Attention of Your Ideal And Likely Buyers
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.” ― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” ― Seth Godin, Purple Cow, New Edition: Transform Your Business by Being Remarkable
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Transcript
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| 0:00.0 | On today's show, Seth Goed, the iconic entrepreneur, New York Times bestselling author, |
| 0:05.0 | and the man who in 1998 sold his company Yo-Yo Dine to Yahoo for $30 million. |
| 0:12.0 | Well, now that's a lot of money if you've, if you're rounded up, you know. |
| 0:14.8 | He joins us to share how he started his first business out of his New York City |
| 0:19.1 | studio apartment. Why he believes that instead of wondering where your next vacation should be, |
| 0:23.6 | you should set up a life that you don't want to escape from. Why nobody bought one of the first |
| 0:27.8 | books that he wrote, why he doesn't own a television, his process for writing books, his criteria |
| 0:34.4 | for what he says no and yes to, his mantra of pick your customers, pick your life. Why he rails |
| 0:41.8 | about industrial complexes, our shared love for patina and much, much more. |
| 0:48.8 | Some shows don't need a celebrity to write her to introduce the show, but this show dies. |
| 0:55.2 | Two men, eight kids co-created by two different women, 13 multi-million dollar businesses, |
| 1:03.4 | ladies and gentlemen, welcome to the thrine time show. |
| 1:24.4 | Oh, yes. Thrive nation, welcome back to another exciting edition of the Thrive Times Show on |
| 1:32.9 | your radio and podcast download. Mr. Seth Godin, welcome on to the Thrive Times Show. How are you, sir? |
| 1:40.0 | I'm fantastic, but getting better. Thank you for having me. |
| 1:43.2 | Well, Seth, you've written now over 15 books. I believe 17 is the official count. Do you have a |
| 1:49.3 | favorite book? It's a little like asking about your favorite kid, but I will tell you, you know, |
| 1:56.2 | the new one is my 19th. The one that I tend to talk about when people ask me that question is |
| 2:02.8 | the second or third one, which is called survival is not enough and the reason is because no one |
| 2:08.1 | bought it. It was a total failure. There are two reasons for that. One reason is because it came |
| 2:14.4 | out right after 9-11, which was tragic for so many people. And then the second reason is because |
| 2:19.9 | it's about evolutionary theory. I worked on it eight hours a day for a year. I love that book, |
... |
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