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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Seth Godin: How to Build a Business Strategy That Actually Works

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.81.3K Ratings

🗓️ 21 October 2024

⏱️ 61 minutes

🧾️ Download transcript

Summary

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss:  - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn’t enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change.  Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Transcript

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0:00.0

Today's episode is sponsored in part by Teachable Airbnb Fundrise Mint Mobile Working Genius, Indeed, and Shopify.

0:07.2

Teachable makes it easy for creators to monetize their content with full control.

0:11.7

Head to Teachable.com and use code profiting

0:14.1

to claim your free month of their pro plan.

0:16.6

Generate extra income by hosting your home on Airbnb.

0:20.0

Your home might be worth more than you think.

0:22.2

Find out how much at Airbnb.com slash host.

0:25.7

Grow your real estate investments in minutes

0:28.1

with the Fundrise flagship fund.

0:30.2

Add the Fundrise flagship fund to your portfolio with as little as $10 at

0:34.2

Fundrise.com slash profiting. Save big on wireless with Mint Mobile.

0:39.1

Get your new three-month premium wireless plan for just 15 bucks a month at mint Mobile.com

0:44.4

slash profiting.

0:45.4

Unlock your team's potential and boost productivity with Working Genius.

0:49.2

Get 20% off the $25 working Genius assessment at working genius.com with code profiting at

0:55.6

checkout. Attract interview and hire all in one place with indeed. Get a $75

1:01.0

sponsor job credit at indeed.com slash profiting.

1:04.6

Terms and conditions apply.

1:06.2

Shopify is the global commerce platform that helps you grow your business.

1:11.1

Sign up for a $1 per month trial period at shopify.com

1:15.4

slash profiting. As always you can find all of our incredible deals in the show notes.

1:20.1

People don't know what strategy is. They think it's a plan, they think it's an

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