Serena Williams on Being a Modern Entrepreneur | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 3 May 2019

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Speaking in conversation with Imran Amed at BoF West, the tennis champion unpacks how she balances life as an athlete with entrepreneurship and motherhood.

To watch Serena's and Imran's conversation at BoF West 2019 click here.

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Transcript

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0:00.0	My dad and my mom, they always told me and my sister,
0:05.0	tennis is great, but make sure you have something else to do
0:10.0	and have a backup plan.
0:11.0	You said, I'm gonna do it on my own from scratch.
0:15.0	Why not work with a partner or someone else?
0:17.0	I really wanted it to be my vision.
0:19.0	What I want to be remembered as, you know,
0:21.6	it has to come from me. And I wanted to have a different experience for people, quite frankly,
0:26.5	that look like me and to have someone create something for them.
0:32.2	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to inside fashion. This week we're going to take
0:39.2	you to Los Angeles. Recently the BOF team touched down in L.A. for our second annual BOF West summit.
0:46.9	And I was pleased to sit down with the one and only Serena Williams. Of course, Serena is well known as one of the
0:53.6	best tennis players in history,
0:55.8	but she's also been on her own entrepreneurial journey, as you may have read in our most recent
1:00.1	special print edition called modern entrepreneurs. Well, I got to spend a bit more time with
1:04.6	Serena on the BOF West stage. So here's our talk from BOF West with Serena Williams.
1:11.6	Welcome.
1:12.7	Hey, everyone.
1:13.7	Thank you.
1:14.8	So as I was just saying, Serena, today you know we're talking about entrepreneurship.
1:21.5	Everybody knows you're a tennis champion.
1:25.2	But few people know all of the other stuff that you're working on.
	...

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