SEO Will Never be as Good as Paid Ads! | Ep. #637

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 29 April 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads! [00:34] Content pages generally rank higher than product pages. [00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash. [01:10] The conversion rate is higher, because visitors will land on a page that is selling them something. [01:29] You just can’t control SEO as well as you can paid ads. [01:57] With paid ads, you can scale as much as you need to. [02:20] VC’s really like pouring money into SaaS companies. [02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads. [03:30] People are moving campaigns from TV to the Internet. [04:05] Focus on paid ads before SEO, especially if you have a product or service. [04:34] That’s it for today! [04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Battong.
0:58.0	And today we are going to talk about why SEO will never be as good as paid ads.
1:02.0	Why do you think that?
1:03.8	You rank for a ton of keywords on Google.
1:06.8	You're getting traffic typically to content pages
1:09.3	because your services page, your product pages
1:11.6	won't rank as high as you want. It's usually blog
1:14.2	post or content pages. Yes I do know product pages can rank but in most cases it's
1:18.4	content base. You do a search for anything and you mainly see content and everyone just expects to get a shit load of sales
	...

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