SEO secrets: How to get more web traffic, more leads and more revenue
Kim Komando Today
WestStar Multimedia Entertainment, Inc
4.8 • 770 Ratings
🗓️ 12 January 2021
⏱️ 42 minutes
🧾️ Download transcript
Summary
There are few words that strike fear into the hearts of digital professionals quite like the term SEO. It stands for “search engine optimization,” and it’s the secret that stands between you and website traffic. In this episode, Kim sits down with SEO expert Steve Wiideman. He's worked with tons of brands — think Applebee's, IHOP and Skechers. He knows how to launch a brand online, and he's got the insider secrets to help you transform your website into a traffic magnet.
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Transcript
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| 0:00.0 | There are a few words that strike fear into the hearts of any digital marketing professional, |
| 0:06.7 | quite like the term, SEO. Yes, I'm sure you've heard it before. It stands for search engine |
| 0:11.9 | optimization. It's the deep secret that stands between you and tons of website traffic. |
| 0:18.4 | And if you want to bring new eyeballs to your website, you've got to figure out how to make the search site promote your pages. In today's episode of Tech, you should know, you're going to learn insider secrets you won't get anywhere else. And if you follow today's tips, you could add thousands, maybe even millions of new viewers to your site. Imagine a herd of buffalo running straight into your website. |
| 0:38.7 | Except they're people engaging with your content. Maybe they're buying things. They're watching |
| 0:42.6 | videos, responding to your ads. Sounds great, doesn't it? Now, before we move forward, we have |
| 0:48.1 | to cover the basics. Simply put, SEO just means how easy it is for Google to find and to use your website. And I say Google |
| 0:57.0 | because 90% of searches are done through Google's search engine. So here's how the search engines |
| 1:02.6 | work. When you type something into Google, the search site just scours the web for pages that |
| 1:07.4 | match exactly what you're looking for. The engine arranges the results in this really neat little catalog. |
| 1:13.8 | Think of it as an index in the back of a book. |
| 1:16.4 | In the blink of an eye, you get a list of search results. |
| 1:19.9 | That page you come across has been meticulously arranged. |
| 1:23.6 | So let's go over it. |
| 1:24.6 | At the very top, you're going to find ads. Right below those are paid links. |
| 1:29.5 | You'll see what's called a knowledge graph. This is Google's way of saying, hey, look at me, I'm pretty smart. I found the answer. |
| 1:36.4 | It's a small box with text pulling in a result that Google sees as the best answer for whatever you wanted to search for, your query. |
| 1:43.6 | Next comes the important part. |
| 1:45.4 | Those are the organic results. |
| 1:48.0 | And that's exactly where you need to pay the most attention. |
| 1:52.0 | These are results from the web that show up on the front page. |
| 1:55.2 | Now, these are not paid ads. |
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