From WNYC in New York, this is on the media. Bob Garfield is away this week. I'm Brooke Gladstone. A big discussion among media watchers this week fixes on whether we're doing too much, you know, flooding the zone on Donald Trump, because despite his current poll numbers, history tells us he ain't going to be president.

Is he sucking all the oxygen out of the usual cloud of hot air that comprises election coverage at this stage in that game?

Some candidates like Marco Rubio, John Kasich, and Rick Perry certainly think so.

I don't believe that some of the language that Mr. Trump is employing is worthy of the office.

I just do not.

Everything that he said, he said, leave him alone.

That's what I think.

Let no one be mistaken.

Donald Trump's candidacy is a cancer on conservatism, and it must be clearly diagnosed, excised, and discarded.

But some candidates, well, one candidate, begs to differ,

and he called into MSNBC's morning Joe to say so.

Well, I'm leading in all of the polls by a lot,

but I was listening to you talking about Bush and Rubio and, you know, a couple of others.

And you sort of forgot to mention my name, even though I'm creaming them all in the polls.

I don't understand what you're doing. Donald, what are you talking about? What are you talking about?

We've been talking about you for a week. Oh, the Donald, you mesmerized the media, like a car chase on the Santa Monica Freeway,

like an untethered parade float on Thanksgiving Day.

Even us.

In April, David Leonhardt of the New York Times joined us to make the case for journalists

to show some restraint when covering long-shot candidates. Sure, cover Ted Cruz's

policy ideas, but don't pretend he has a real chance at the White House. But oh, that was spring

when the greatest waste of political airspace was too much discussion of Ted Cruz. At least he

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