We might actually get bipartisan action on deep fakes.

From American public media, this is Marketplace Tech.

I'm Megan McCarty Karino. Reno.

Last month, a group of senators from both sides of the aisle

formally introduced what could become the country's first national deep fake law.

It's called the No Fakes Act, short for the Nurture Original's Foster Art and Keep Entertainment Safe Act.

It comes on the heels of controversies like the Open AI Voice Assistant, which may or may not have sounded a little too much like

Scarlet Johanson.

Tennessee Senator Marsha Blackburn helped draft the bill.

The No Fakes Act is vital for these entertainers.

It protects their name, image, likeness, their vocal recordings.

The legislation has been applauded by many in creative industries, says Moya McTere.

She's a senior advisor at the Human Artistry campaign, a group advocating for AI regulation.

One, it has bipartisan support.

I think that's pretty exciting.

Two, it has support from the creative industry and the creatives themselves.

And three, this is going to be the first ever federal right to protect our voices and

likenesses, not just as artists and creatives, but as citizens of the U.S.

We don't have that on the federal level just at some state level right now.

Hollywood celebrities traditionally have been protected in California by a right of publicity. You can't use their name, image, or

likeness without permission for commercial purposes. Would this be something

similar on a national level? Well that is exactly the right that we're looking to get on a federal level.

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