4.8 • 2K Ratings
🗓️ 12 May 2024
⏱️ 63 minutes
🧾️ Download transcript
In this bonus rebroadcast of Marketing Speak Hosted by Stephan Spencer, we dive into my entrepreneurial history, creating first the School of Style, my trade school for fashion stylists, in 2008, and then the Life Stylist brand in 2016.
I lay out many hard-won trade secrets of podcasting from the past eight years in the business, like the reasons I almost exclusively do face-to-face vs. online interviews, why investing in production values pays off, and how I select my guests. I also emphasize why it's so critical to have shared values in your relationships—not just professionally, but in your personal life as well. On that note, I share the very beautiful and unique relationship story of me and Alyson, from how we met to becoming the loving married couple we are now.
Stephan and I talk about the importance of stepping off the hamster wheel of ambition periodically and taking time to celebrate your successes, and how getting clear about your core values, passions, and talents can translate into a lifestyle where you never "work" a day in your life!
In case you're interested, I've also been a guest three times on Stephan's other podcast, Get Yourself Optimized. In 2018, we did episodes 126 and 128 on biohacking, and we did episode 8 on fashion styling back in 2015.
If you're curious about the business of producing a successful podcast, or are just interested in entrepreneurship in general, this one's for you.
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| 0:00.0 | All right, Luke's Story here from Luke Story. Com and you're about to listen to a special bonus |
| 0:12.0 | rebroadcast episode of a recent guest appearance |
| 0:14.8 | with me and another fine podcast host. But before I get you going on that, I want to quickly address |
| 0:20.4 | a problem that we all face today. It's called information overload from work |
| 0:25.6 | stuff to keeping up with family and friends to social media invading every moment of |
| 0:30.0 | our day. It's hard to find even a little time to take care of ourselves. |
| 0:34.4 | That's why I want to take a moment to invite you to sign up for the weekly Lifestylist email newsletter. |
| 0:39.4 | Each episode of this show is packed with information that can help you live your best life from books to |
| 0:44.0 | check out, top-notch biohacking products and show notes and select media from the guests you love. |
| 0:50.0 | Now my job is to make your life easier, not add more to your plate. |
| 0:53.4 | So when you sign up for the newsletter, you'll get all those details in one easy place that you |
| 0:57.6 | can explore at your convenience each and every Tuesday morning. |
| 1:01.3 | To make it happen, just hit up Luke Story.com slash newsletter enter your |
| 1:05.4 | name and email and you are good to go and included in the weekly emails is |
| 1:09.8 | of course links to the audio, video, show notes, and written transcripts. So again, |
| 1:16.0 | visit Lukestore.com slash newsletter to sign up for the weekly podcast email blast today. Luke, it's so great to have you on the show. |
| 1:28.0 | It's great to see you again, man. |
| 1:29.7 | As you were reading, I was thinking, man, we go back a long way must have been I had a nine |
| 1:35.3 | ten years ago or something I feel like when we met because when we met I hadn't |
| 1:41.0 | started my podcast which began in 2016. |
| 1:44.2 | So, yeah, we've had a long journey |
| 1:46.3 | in both kind of parallel paths of doing content marketing |
... |
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