Selling DTC Startup for $100 million in 2 years! Native Deodorant CEO Moiz Ali Shares His Story

That Creative Life

Sara Dietschy

Business, Design, Gary Vee, Technology, Entrepreneur, Entrepreneurship, Sara Dietschy, Sara Peachy, Arts, Filmmaking, Youtube, Gary Vee Audio Experience

4.8 • 775 Ratings

🗓️ 21 October 2019

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Moiz Ali launched Native Deodorant in July 2015 with almost no marketing budget. He kept his team small and within 2 years sold Native to P&G for $100 million. Native is now dominating the natural deodorant market and in this episode, we talk about his journey as CEO of Native. – MOIZ ALI – Twitter: https://twitter.com/moizali Instagram: https://www.instagram.com/moiz.r.ali/ Email: [email protected] Native: https://www.nativecos.com – THAT CREATIVE LIFE PODCAST – Apple Podcasts: http://bit.ly/Podcast_Apple Spotify: http://bit.ly/Podcast_Spotify Google: http://bit.ly/Podcast_GooglePod Website: http://thatcreative.life Instagram: http://www.instagram.com/thatcreative.life YouTube: http://www.youtube.com/thatcreativelife "JOIN" on http://www.youtube.com/saradietschy for the exclusive video version of the podcast. - SARA DIETSCHY - Youtube: https://www.youtube.com/saradietschy Instagram: https://www.instagram.com/saradietschy/ Twitter: https://twitter.com/saradietschy - GEAR USED - Panasonic GH5s: https://bhpho.to/2BGetrX Mics: https://bhpho.to/2Ew2obT Distributed via Simplecast: http://bit.ly/SimpleCast_TCE 💼 Business Inquiries Me: [email protected] & Management: [email protected]

Transcript

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0:00.0	Welcome to That Creative Life. Hi, my name is Saradici and I am your host. I talk with artists,
0:10.2	YouTubers, CEOs, and everyone in between. I hope this podcast helps you live your best creative
0:16.3	life. Enjoy. What's up guys? Welcome to another episode of That Creative Life with your girl, Sarah Dici.
0:23.6	Today I have a very exciting guest we just met.
0:26.6	He is the CEO of Native recently.
0:28.6	You just sold your company for a hundred million.
0:30.6	That's right.
0:31.6	Just a little bit of chump change.
0:33.6	Tiny bed.
0:34.6	Yeah, to P&G, so I'm very excited to chat with you.
0:41.8	And just give me a little bit of a short bio to kick things off, give some perspective for the listeners.
0:43.1	And then we'll kind of get into it.
0:44.7	What is Native?
0:45.5	Who are you?
0:46.2	Sure.
0:46.5	Where are you based?
0:47.4	We're based in San Francisco.
0:49.3	Native is a personal care company.
0:51.7	We sell safe, effective, non-toxic products that adults use in the
0:55.0	bathroom every day. It took us eight months to like nail that sentence down because that was like
1:00.2	our mission statement. I'm impressed. I think it's changed, but like I'm like no. I like the old
1:04.5	one. Yeah. And so we launched the business in 2015. The first product that we launched was a deodorant.
	...

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