Selling at Twice the Competitor’s Price with Brent Buckley of Fetch-A-Tech

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 24 October 2022

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC In today’s show, we are putting Brent Buckley in your passenger seat to discuss selling at twice your competitor’s price. Formerly known as the $7 million dollar man, Brent has set his sights on $12 million dollars out of his truck this year. With two decades in the HVAC basis, Brent has now branched into the ownership world, starting his own company, and increasing revenues of Fetch-A-Tech to $25 million dollars in just one year. Based out of Las Vegas, NV, Brent preaches culture and customer service; but it comes at a price. That price is often significantly higher than the competition. Brent has built a life on overcoming price objections and takes time to share how he handles these types of conversations and what you should be focusing on to do the same.

Transcript

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0:00.0	You can do whatever you put your mind to. I mean, I've just, I realized that I thought $7 million. I'm like, wow, I can never do any more than that. Like that's the most. And for me to hit $12 million this year, you know, I really kind of told myself like, man, you were really limiting yourself and your capabilities. This year, I'll tell you, oh, man, 12 million I can never do any more than
0:22.0	that, you know, because it feels like that right now, right? But I'm going to do whatever it
0:27.5	takes to continue to win and grow and grow around the people. So I will find a way to do it.
0:37.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick. Hey, welcome to another episode of the Waste No Day podcast.
1:18.1	Your host, Nate and Brian are hanging out with you again,
1:20.8	and we're looking forward to inviting none other than Brent Buckley back into your passenger seat.
1:25.8	That's right, he returns to tell us more about his
1:28.2	life as well as selling at twice the price of your competition. We're going to have a great
1:34.0	conversation with him today talking about that topic and others. But for right now, Brian and I are
1:40.0	going to break down that idea for you ourselves. And we turn to Brian for our quote.
1:53.0	Perhaps the reason price is all your customers care about is because you haven't given them anything else to care about.
1:55.7	Seth Godin.
1:57.3	I'm feeling kind of acting into a corner here, Brian.
2:00.6	It's a very aggressive read on the quote.
2:02.4	I'm looking at you, bro.
2:04.8	I'm looking at every pair of ears listening to this right now
2:08.5	because I, you know, I dealt with this objection from time to time
	...

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