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One, three.

The From Wondry, I'm David Brown, and this is Business Wars Daily. Happy Friday, everyone.

Well, it's that time of year. Everyone is frantically trying to wrap up work before the holidays, shopping for presents, going to parties, and maybe even finishing up school finals. If you're

tired or stressed out, help could come from an unusual source. Chewing gum. That's right. Functional foods

have come to gum. Functional foods are those that claim to deliver some kind of health benefit. Probiotic yogurts are an obvious example. These days, a number of entrepreneurs are adding caffeine, CBD, vitamins, and other ingredients to chewing gum, and marketing their products as easy, cheap remedies for everything that ails us from insomnia and exhaustion

to trouble losing weight and good old-fashioned stress. These new functional gums are serving

another purpose, too. They're attempting to revitalize an anemic product category. The Wall Street

Journal recently noted that chewing gum has become about as popular as an old wad stuck to the bottom of your

shoe. The paper reports that more and more of us think chewing gum is tacky, or say chewing hurts

our jaws. Uh-huh, yeah. U.S. sales fell by almost a quarter since 2010. That's bad news

for Mars Wrigley, which dominates the sticky business. But Wrigley's decline could be good news for upstart rivals selling energy-boasting caffeine gums,

...