Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

Are you struggling to hit your business revenue goals?

Well, it might not be your sales skills.

It could be what you're selling. If your offer feels like a commodity, something that people

can buy anywhere, then my friend, it is time for a shift. This year, you can start making more

money in a way that feels almost effortless by selling the one

thing no one else can copy you. In today's episode, I'm revealing three powerful shifts to make

your offers stand out, become highly desirable, and ultimately more profitable, but fair warning,

you're probably not going to like number three.

Let's jump in. And before I get into the three shifts you need to make, you have to understand

the history of online business, because this really is the context that makes what I'm about

to share with you make more sense. It's 2025 right now as I film this and I think things are going

to continue to change. And so this will be updated over time in terms of when we look back at

the history of online business, when I'm an old grandpa and I'm talking to my grandkids about

the old early days of online business, there'll probably be many, many phases. But the way I see

it, there are three distinct phases of online business, there'll probably be many, many phases. But the way I see it, there are three

distinct phases of online business so far. Phase one was all about selling information. That was it.

And when I say phase one, I'm thinking late 1990s, first decade of the 2000s, like to 2010, maybe 2011, okay? All you had to do

was be online and selling information and you could make a buttload of money. Think about

...