I'm going to go on a limb here and say you want to close more sales.

Hey there, I'm Rosie, HR, and customer success manager at Social Curator.

And in this bite-size episode of the Jasmine Star Show, you're going to learn a psychological sale strategy that many of the pros use while closing, well, anything.

So sit back and I hope you enjoy this episode.

Selling the Transformation.

It's oftentimes it's small shifts in your messaging

that can make a big difference in your overall results.

So whether it's through your content or your conversations, whether it's, I want to say that again, whether it's your content or your conversations, a mistake that you might be making when leading to your offer is just listing off the features.

Like this is what it has instead of painting a picture of the transformation of what

it provides.

So this is what it has versus this is what it will do.

So why is that important?

Because when you showcase the impact that your offer has on your customers,

your clients, you're going to highlight its unique value proposition and then you're going to

differentiate yourself in the market. So let's get into that. I'm going to give you a

quick tangible way to increase your sales by mapping out the transformation of your offer. Now here's a little framework called FBI. See you can't

forget it. This is the FBI method. Feature, benefit, and impact.

So F is for feature.

The features of your offer are the characteristics or qualities

of your product or service.

Now, this is important for people to know,

but this alone doesn't sell. Selling your features, good, it doesn't alone sell.

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